Marketing Tactics

Chipotle adds gamified ‘Extras’ feature to rewards program

Chipotle Mexican Grill is building on the success of its Chipotle Rewards loyalty offering with a new feature that that unlocks access to extra points.
Atlantic Station asks guests, ‘What’s your sign?’

Hines's mixed-use center in Atlanta invites patrons to have some fun with the autumnal equinox.
Dick’s Sporting Goods’ new Public Lands concept to donate 1% of sales

Public Lands, the new outdoor-focused specialty store concept from Dick’s Sporting Goods, will have a big conservation philanthropic component.
Amazon partners with Korean e-commerce marketplace

Amazon is launching Amazon Global Store on 11st, a collaboration with Korean online retailer 11st that will open its U.S. inventory to customers in Korea.
Survey: Customers are ready to spend as work, school await

Apparel retailers in particular may have something to look forward to this fall as consumers purchase attire for returning to the office and the classroom.
Ikea pilots furniture buyback and resale program in the U.S.

Ikea is planning to enter the resale market in the United States.
Sephora Black-owned brand campaign includes AI-based shade matching

Sephora is reaching out to African-American customers with targeted products and promotions, as well as artificial intelligence (AI)-enhanced foundation shopping.
Allbirds continues to expand in brick-and-mortar

Allbirds’ retail portfolio keeps growing as the company prepares to go public.

Wegmans Food Markets tops People’s ‘100 Companies That Care’ list — here’s why