Marketing Tactics

Lowe’s Cos. Inc. is welcoming fall with a new promotion that will provide selected consumers with funding and expert assistance for outdoor projects.

Almost all online shoppers search for promotional codes and coupons, and more than six in 10 make purchases via mobile device.

Taco Bell is naming rapper Lil Nas X, a former store associate, to the new honorary position of chief impact officer.

Target Corp. is nearly tripling its offering of “shop-within-in-shop” Disney stores in time for the holidays.

More than half of Rue 21’s Black and Hispanic GenZ customers intend to spend more on clothing — nearly 20% more — this year than last, when compared to white customers.

Unattended retail (i.e., vending machines and automated kiosks) has grown in popularity during the COVID-19 pandemic, especially with younger consumers.

Toys “R” Us is making yet another comeback and this time it’s betting its future on Macy’s.

An online cannabis marketplace is easing mobile purchases and expanding into a content venture that includes NBA star Kevin Durant.