Atlantic Station asks guests, ‘What’s your sign?’

Hines's mixed-use center in Atlanta invites patrons to have some fun with the autumnal equinox.
Al Urbanski
Real Estate Editor & Manager
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Hines's big mixed-use site in Atlanta will soon welcome Hines's Atlantic Yards office complex.

The creative events staff at Atlantic Station in Atlanta has chosen to celebrate this month’s autumnal equinox, but patrons don’t have to have to be Virgos born on the occasion’s Sept. 22 date to take part.

All this month, guests and residents of Hines's mixed-use center can scan a QR code to receive an itinerary based on their zodiac signs to shop and dine there. During what Atlantic Station is calling its “Elements of Style” event, people who spend at least $60 at an Atlantic Station retailer or restaurant between Sept. 20 and Sept. 26 can redeem a complimentary t-shirt at the Concierge station with proof of purchase, while supplies last.

On the autumnal equinox (the first day of autumn in the Northern Hemisphere and the first day of spring in the Southern), the sun crosses the celestial equator from north to south and the length of night and day are nearly equal. At Atlantic Station, the non-astrological can learn more at a “Find Your Element” celebration as day gives way to evening on the 22nd.

Sitting on one of the largest brownfield reclamation sites in the country, Atlantic Station, opened in 2005 in midtown Atlanta between Midtown and the West Side along I-85. H&M, Ikea, Publix, and Target are key retailers on the site and 20-plus dining choices include Yard House, Poke Bar, Atlantic Grill, and Hobnob Neighborhood Tavern.

Atlantic Station includes several multifamily residential options, along with 2 million sq. ft. of office space. Hines is currently building Atlantic Yards, a 523,000-sq.-ft. office complex on the site.