Marketing Tactics

PLANO, Texas -- JCPenney has joined forces with teen and tween online community Stardoll.com for the launch of the first-ever, exclusive Stardoll brand of clothing and accessories.  This exciting, new brand will launch in 300 JCPenney stores and on jcp.com for the 2011 back-to-school season.

Stardoll.com is online community for girls that lets them create and dress their own personalized "MeDoll" avatars and use them to interact with other girls. 

MINNEAPOLIS-- Target is giving Lady Gaga fans something to celebrate. The retailer is offering customers the chance to pre-order an exclusive deluxe edition of her new album, "Born This Way," and download her first single and title track, "Born This Way" for free at Target.com/gaga beginning at 8 a.m. CST on Friday, Feb. 11 through midnight, Saturday, Feb. 26.

Those who believe the world is on the brink of collapse may want to head over to Sam’s Club.com where the retailer is offering a one-year emergency food supply kit for $949. The manufacturer, Augason Farms, notes in the product description that large numbers of Americans all over the country are becoming more aware of their need of emergency food storage. The pitch continues, “storing food for your family is one of the most prudent actions you will ever take to protect your loved ones.

SAN FRANCISCO -- Gap said that it has expanded its Gap and Banana Republic online presence to eight additional European countries through its dedicated European e-commerce sites.

Gap debuted the dedicated sites in the United Kingdom in August 2010 and then expanded to include nine additional European countries in October 2010. The newest announcement brings the total reach of it European e-commerce business to 18 countries.