Marketing Tactics

ROCKVILLE, Md. -- The Walmart Foundation and Goodwill have teamed up to provide single mothers with all the tools they need to find employment, succeed in the workplace and permanently support their families. The Walmart Foundation's grant of $2.5 million will support the program, known as Beyond Jobs, at Goodwill agencies in the five key markets of Atlanta, Boston, Los Angeles County, Detroit, and New York City, through 2012.

CHICAGO — While many consumers tend to choose less expensive products when times are tough, lower-income Hispanics that predominantly speak Spanish tend to buy brand-name personal care products at a higher rate than their English-dominant counterparts, according to recent research by Mintel.

AUSTIN, Texas -- Whole Foods announced that it is providing shoppers with a new level of transparency about how farm animals are raised by now offering beef, pork and chicken certified under 5-Step Animal Welfare Rating system.

The rating system is the signature program of Global Animal Partnership, a nonprofit organization that facilitates and encourages continuous improvement in animal agriculture. Independent, third-party certifiers audit farms and rate animal welfare practices and conditions using a tiered system as follows: 

Now that Verizon has the iPhone, AT&T is offering some sweet offers to hang onto its existing subscribers, and it has enlisted the aid of Target to accomplish that objective. Target began selling the iPhone last November three months after announcing a partnership with RadioShack to offer mobile centers in its stores, and on Friday series of trade-in opportunities were offered at the 846 stores where TargetMobile is available. 

New York City -- Crate and Barrel, along with Finnish textile and design company Marimekko, said Friday they are extending their longtime collaboration to roll out more than 20 shop-in-shops in Crate and Barrel stores across the United States and Canada over the next three years.

The launch kicks off this spring with four new shop-in-shop locations: New York (Madison Avenue), Chicago, Los Angeles and San Francisco. In addition, a Marimekko e-commerce 'shop' will be added to the Crate and Barrel website later this season, according to both companies.

MINNEAPOLIS -- Best Buy announced that through Feb. 12 it is offering customers its buy back program for free. To promote the offer, Best Buy has launched a multi-media campaign that began with its Super Bowl spot featuring Ozzy and Sharon Osbourne and Justin Bieber.

ITASCA, Ill. -- Jewel-Osco announced that it is partnering with the American Heart Association (AHA) to raise awareness and funds for the AHA's "Go Red For Women" campaign against heart disease, the leading cause of death for American women.

DEERFIELD, Ill. -- David Gregory, host of NBC's "Meet the Press," will deliver the keynote address at BNP Media's Food Safety Summit on April 20.