Marketing Tactics

NEW YORK -- Marc Forgione is the latest chef to join Macy's Culinary Council, the company announced. According to Macy's, the council is "a team of talented and distinguished chefs who serve to inspire the way Macy's customers shop, cook and eat at home.

Forgione, who was recently crowned season three winner of Food Network's TheNext Iron Chef, will kick-off his new position on Macy's Culinary Council with an in-store cooking demonstration at Macy's Chicago on State Street on March 8 at noon.

San Jose, Calif. -- Fresh & Easy Neighborhood Market on Wednesday celebrated the opening of its first locations in Northern California, in San Jose, and Danville.

The openings are the first of more than a dozen Fresh & Easy stores set to open early this year in Northern California. The chain, which opened its first stores in 2007, currently has 166 locations.
 

Naperville, Ill. — OfficeMax announced that is unveiling a new and improved version of its TUL branded dry erase markers.

TUL dry erase markers feature non-toxic ink formula with reduced odor, a rubberized grip, ergonomic square design, and built-in magnets compatible with magnetic dry-erase boards. The lineup also includes an eraser on the cap of each marker as well as a separate magnetic eraser.

New York City -- Retail sales in February rose in most categories ranging from clothing to furniture, despite winter storms and rising gas prices, MasterCard Advisors' SpendingPulse, which tracks spending in all forms including cash. While the increase maintains the positive performance that began in fall 2010. However, February’s year-over-year growth rates were smaller in most categories than those recorded in the November 2010 through January 2011 period.

The Shops at Wiregrass, in Wesley Chapel, Fla., partnered with the Leukemia & Lymphoma Society to host a Battle of the Bands event in an effort to raise money to fight blood cancer.

Held Saturday, Feb. 19, the event featured four stages of live music and performances by 24 local bands. Two more fundraising events are planned -- a parade celebration on March 12 and a golf tournament on April 1.

The Shops at Wiregrass, a Forest City Enterprises property, is a pedestrian lifestyle village featuring shopping, dining and entertainment options.

Pittsburgh -- General Nutrition Centers said Tuesday that Sam's Club will start selling a few of its products this month.

About 400 Sam's Club locations will start by selling two products, a 2-pound container of GNC Pro Performance whey protein for $18.09 and a 1.7-pound bottle of GNC Total LeanT Lean ShakeT for $22.98. Sam's Club will rotate other products onto shelves throughout the year.

GNC said it will work with Sam's Club to develop products specific to Sam's Club members.

TOPEKA, Kan. -- Earlier today, Retailing Today reported that several apparel and footwear industry heavyweights were teaming up to promote best practices in sustainability, and now Payless has announced that it will support eco-model and Payless brand partner Summer Rayne Oakes who will wear the same little black dress throughout the month of March.

Baltimore -- Power Plant Live! and The Cordish Cos. announced that entertainment concepts PBR Baltimore and The Baltimore Comedy Factory will host grand openings the first two weekends in March.

These latest downtown destinations join the recently opened Tatu Asian Grill in what will be a series of high-profile additions to Power Plant Live!, part of a multi-million dollar renovation and expansion of the project (going on its 12th year of operations).