Marketing Tactics

MOORESVILLE, N.C. -- Lowe's announced that it will donate $1 million to support the Red Cross Japan Earthquake and Pacific Tsunami relief effort that is assisting victims in Japan. The company said that customers who want to help Lowe's support Japan relief efforts can do so by making a donation on Lowes.com and Lowe’s Canada website, Lowes.ca. Money donated will go to the American Red Cross and the Canadian Red Cross.

Chicago -- Jones Lang LaSalle today Thursday that the firm is donating $1.25 million to the Japanese Red Cross to provide aid and relief following the Japan earthquake and Pacific Tsunami that have left a path of destruction in their wake.

NEW YORK — A report released by payment system provider ACI Worldwide found that many retail loyalty programs leave consumers feeling underappreciated and many consumers are enrolled in a program they don’t completely understand.

COLUMBUS, Ohio  -- Victoria's Secret announced that it has expanded its partnership with Major League Baseball Properties to include 12 new teams for its line of co-branded (VS) PINK merchandise. The spring 2011 collection will feature the Arizona Diamondbacks, Baltimore Orioles, Cleveland Indians, Colorado Rockies, Detroit Tigers, Milwaukee Brewers, Oakland Athletics, 2010 World Series Champion San Francisco Giants, Seattle Mariners, Tampa Bay Rays, Texas Rangers and Washington Nationals.

PAWTUCKET, R.I. -- Hasbro announced that it has appointed Margie Chan-Yip to serve as VP global publishing. In her new role, Chan-Yip will be responsible for creating new and innovative ways to bring Hasbro brand stories to consumers worldwide, from traditional print to e-book formats.

Plymouth Meeting, Pa. -- Fameco Real Estate, L.P., announced that Sports Clips has signed five new leases in the Philadelphia region as part of its store roll-out campaign.

In December, Sports Clips’ first area store opened at Park East Plaza in Cherry Hill, N.J. It will be followed by store openings at the Nassau Pavilion in Princeton, N.J., The Shoppes at English Village in North Wales, Pa., Providence Town Center in Collegeville, Pa., and at the Marketplace at Neshaminy, in Bensalem, Pa., in 2011. 

WASHINGTON -- Consumers can expect to find less packaging with their food and beverages in the coming years as manufacturers look to eliminate waste. The Grocery Manufacturers Association found that by 2020 2.5 billion pounds of waste is expected to be avoided by 2020.  This is on top of the 1.5 billion pounds of packaging avoided since 2005.

NEW YORK  -- Macy's announced the launch of "Martha Stewart Collection by Serta," a mattress line available exclusively at Macy's.