Marketing Tactics

Stratham, N.H. -- The Timberland Co. has opened its new Boston retail location, at 201 Newbury Street. Construction on the store — housed in the old Prince School building — began earlier this year.

WEST CHESTER, Pa. -- St. Patrick's Day is here, and QVC is celebrating with 24 hours of Irish programming that will feature an extensive assortment of authentic Irish goods, many of which were created especially for QVC.

During the event, which began at 12 a.m. EST March 17, QVC will offer jewelery, fashion, home decor and othe products from Ireland-based brands. The world-renowned singing group Celtic Thunder is also scheduled to perform several times throughout the broadcast, the company reported.  

Minneapolis -- Target Corp. said Wednesday it has been recognized by the Ethisphere Institute as one of the World’s Most Ethical Companies for 2011.

The Ethisphere Institute, an international business ethics organization, honored Target for implementing upright business practices and initiatives that are instrumental to the company’s success, benefit the community, and raise the bar for ethical standards within the industry.

This is the fifth consecutive year that Target has received the award.

PITTSBURGH -- National Runner's Month is back this May at Dick's Sporting Goods. As part of its celebration of runners, the company announced that it will be a major sponsor at ten premiere running events in metro cities across the country. In addition, the month-long running celebration will be surrounded by a comprehensive marketing program that includes the announcement of three widely respected running ambassadors, a major charity initiative, social and digital media elements along with running specials and promotions throughout May.

Camp Hill, Pa. -- The Rite Aid Foundation announced Wednesday that it was donating $50,000 to the American Red Cross -- Japan earthquake fund.

“Our hearts go out to the victims, families and communities affected by this devastating tragedy,” Rite Aid Foundation president Mary Sammons said. “We are proud to partner with the American Red Cross and assist them in their mission of helping the people of Japan in their time of need.”

MINNEAPOLIS -- After all the flak it got for its political contributions -- even losing a deal with Lady Gaga over it -- Target this year was still recognized as one of the world's most ethical companies.

SAN FRANCISCO  -- Levi's announced it has appointed Laurie Etheridge as the global lead of women's merchandising and design.  As SVP women's merchandising and design for the Levi's brand, Etheridge will be responsible for the design, development and merchandising of all of Levi's women's product categories across all its regions. Etheridge joins the company from Perry Ellis International where she leads merchandising and design for women's global fashion brands, including Jantzen, Jag, Perry Ellis and Southpoint.

Bentonville, Ark. -- Walmart announced that it is committing $5 million in cash and in-kind donations for emergency relief efforts in response to Japan's recent earthquake and resulting tsunami. Also, Walmart operations around the world are planning or have implemented fundraising drives among associates and customers to provide additional relief funds for the victims.