Marketing Tactics

CINCINNATI -- Kroger announced that it has set a 2015 goal of sourcing 100% of its top 20 wild-caught seafood species from sources certified by the Marine Stewardship Council, in full assessment, or involved in a Fishery Improvement Project with World Wildlife Fund.

MARYSVILLE, Ohio  -- The Scotts Miracle-Gro announced that Jim Lyski has been named EVP and chief marketing officer, reporting to ScottsMiracle-Gro president Barry Sanders.

Walmart has long shunned outright sponsorship of a NASCAR team, while such other retailers as Target, Office Depot, Bass Pro Shops, Home Depot and Lowe’s have embraced the sport with much success. With most NASCAR fans already shopping its stores, Walmart has adopted for a more surgical approach, which is evident again this year as the company executes promotional events at stores in markets where races are being held.

New York City -- A judge ruled Thursday that a San Diego pro-gay marriage group can continue canvassing outside of Target stores in California, the Associated Press reported. However, protestors must stay 30 ft. away from store entrances and canvass at just one entrance at a time.

The retailer had sought an injunction barring the activists from every outlet in the state, alleging they harass customers by cornering them near store entrances to discuss gay marriage, solicit donations and collect signatures on petitions.

 WEST DES MOINES, Iowa  -- Hy-Vee announced that it has enlisted the help of celebrity chef Curtis Stone to develop a series of recipes designed to bring families together for meals.

Under the exclusive agreement with Hy-Vee, Stone, who stars as an investor/mentor on NBC's "America's Next Great Restaurant." will be featured in the company's TV commercials, print ads and in-store promotional materials over the next two years, said Randy Edeker, president and COO of Hy-Vee.

The complexities of running a retail business combined with low margins prevalent in the mass market leave little room for error when it comes to achieving operating profitability. For any retailer to produce a profit is quite an accomplishment, and in the case of Walmart it is even more impressive when factoring in some of the extracurricular activities that go on in its stores.

WEST BLOOMFIELD, Mich. -- Meijer is now selling an exclusive line of aprons for the kitchen and garden. The line was created by Crypton, a manufacturer of eco-friendly fabrics, in partnership with television host and author, Katie Brown.

The "Katie Brown Simply at Meijer" line is available at all Meijer's stores and at meijer.com.

New York City -- Although there were some same-store drops among the discount retail players in March, most beat Wall Street expectations and showed that shoppers are continuing to spend despite a less-than-ideal economic climate.

Costco Wholesale Club was a strong performer in March, beating analysts’ estimates with a 7% rise in same-store sales for the month, excluding fuel. Wall Street expected a 5.5% increase.