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Marketing Tactics

  • Retailers support our troops

    BENTONVILLE, Ark. and HOFFMAN ESTATES, Ill. -- Walmart and Sears Holdings have both announced their commitment to helping military members maintain employment when moving from one community to another.

  • LG brings its first canister vacuums to the U.S.

    ENGLEWOOD CLIFFS, N.J. -- LG Electronics has announced the introduction of its first canister vacuums for the U.S. market.

  • Loyalty on the line as Walmart ads tempt Target shoppers

    A whole lot of uncertainty now hangs over Target’s April same-store sales expectations, as Walmart this week began a major advertising offensive to regain customers and restore sales at its U.S. division.

  • LaVida Massage opens second Atlanta location

    Atlanta -- Commerce, Mich.-based LaVida Massage announced the opening of its second location in the Atlanta area.

    The new 2,800-sq.-ft. center, located in Canton, Ga., is slated to open in May. The center will be owned and managed by Mike Spidel.
     

  • Sears feeling pretty about new beauty department

    HOFFMAN ESTATES, Ill.  -- Sears is looking to position itself as a beauty leader, by announcing Monday the installment of new cosmetics departments at more than 100 locations and Sears.com.

    According to the company, these refreshed beauty departments will feature products from such brands as L'Oreal, Maybelline, Revlon, CoverGirl, Sally Hansen, Essie and Nicole by OPI. Additionally, beauty advisers staffing the departments will offer makeup tips and advice to customers who desire assistance in perfecting their look, Sears reported.

  • Miracle Mile Shops opens new and remodeled tenants

    Las Vegas -- Miracle Mile Shops at Planet Hollywood Resort & Casino said it has added over 50,000 sq. ft. of new and remodeled tenants to the center throughout 2011.

    Multiple new merchants totaling 17,300 sq. ft. are set to open at Miracle Mile Shops, including Guess (June), Pandora (May) and Chinese Laundry (April). Additionally, nine merchants totaling 34,422 sq. ft. such as Victoria’s Secret, Lucky Brand Jeans and Bebe are remodeling existing locations.

  • Walmart returns to form with pricing campaign

    BENTONVILLE, Ark. -- With pricing studies, such as this one, revealing little difference between Walmart and Target, Walmart is looking to distinguish itself from the competition. The retailer announced that it is reinvigorating its price leadership promise, bringing back products its customers have asked for and simplifying its ad match policy. 

  • Walmart bringing back 8,500 products in bid to end sales slump

    New York City -- Walmart is bringing back 8,500 products to the shelves of its U.S. stores and launching a new advertising campaign in a bid to end declining same-stores sales.

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