Marketing Tactics

Target plans to give away one million reusable shopping bags on Sunday, April 17 in line with the release of its weekly ad featuring an assortment of environmentally-friendly products in conjunction with Earth Day on April 22.

New York City -- Modell’s Sporting Goods announced the opening of the company’s 147th store this past weekend with the grand opening of a new 8,451-sq.-ft. store located in the Interstate Shopping Center in Ramsey, N.J.

MONTVALE, N.J. — Grocer A&P has kicked off a new initiative to expand its Kosher product offerings in time for the Passover holiday season.

From now through April 28, Passover shoppers at select A&P, Pathmark, Waldbaum's and Food Emporium stores serving Jewish communities throughout the tri-state area will find new and improved Kosher grocery selections, the retailer stated. Enhanced offerings include Kosher prepared foods and deli meats.

Target Chip Ganassi Racing (TCGR) has partnered with the Kellogg Company to become a primary sponsor on the number 10 Indy car driven by Dario Franchitti, winner of last week’s Honda Grand Prix of St. Petersburg and a three-time Izod IndyCar Series champ.

Franchitti will pilot the number 10 Kellogg’s Honda Dallara for TCGR in round four of the Izod IndyCar Series in Brazil at the Itaipava Sao Paulo Indy 300 presented by Nestle on May 1 and in round 14 at the Baltimore Grand Prix on Sept. 4.

AMITYVILLE, N.Y. — Sundial has announced that Walgreens has become the exclusive national drug store retail partner for its SheaMoisture hair care line and will carry the products on shelf and online, beginning April 1.

"We are very excited to launch our newest collection at Walgreens," stated Richelieu Dennis, founder and CEO of Sundial Creations, maker of SheaMoisture. "They have been a key partner in the growth of our business and we are enthusiastic about bringing organic hair care products to such a broad consumer base."

Target is scheduled to release monthly sales for March this Thursday, and the company has already indicated its same-store sales figures won’t be pretty due to the late arrival of Easter. The holiday isn’t until April 24 this year, so the bulk of sales related to Easter will occur in April whereas last year Easter fell on April 4, so a greater percentage of seasonal sales fell in March.

It’s all about the ladies this week at Target as the retailer’s promotional emphasis shifted to spring-time seasonal apparel and related accessories and categories. A quartet of youthful and exuberant models wearing Mossimo and Merona brand dresses were featured on the cover of the weekly ad at the sale price of $17.99. A slightly younger demographic is targeted on the page two and three spread with two groups of three girls sporting Xhilaration and Mossimo Supply Co. styles for $17.99.

Oak Brook, Ill. -- McDonald's Corp. and its franchisees plans to hire as many as 50,000 new U.S. employees -- ranging from restaurant crew to managers -- on April 19. The one-day event will seek to bring in and hire a combination of both full- and part-time positions in close to 14,000 U.S. restaurants nationwide, increasing the company's U.S. work force by 7.7% to 700,000, but such hiring is typical in the lead up to the busy summer months.