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Marketing Tactics

  • Walmart, P&G continue family affair

    CINCINNATI and BENTONVILLE, Ark. -- Walmart and Procter & Gamble's Family Movie Night initiative is celebrating one year, and the companies plan to continue their partnership with the addition of five more movies in 2011.

  • Timberland Reboots in Boston

  • Fitch announces projects

    New York City -- Fitch North America said it was awarded branding and retail work from Buffalo Wild Wings, one of the fastest-growing restaurant chains in the nation.

    In addition, Sports Authority has also signed on Fitch. And H&M appointed Fitch as the lead architect for the Southwest region, managing up to nine large outlets per year.

  • New Concepts: Five to Watch

  • Product Mix Gives Edge to Learning Express

  • Focus on: Social Media

  • Dollar General raising funds, awareness for Autism

    GOODLETTSVILLE, Tenn. -- Dollar General have announced their partnership to increase awareness of autism and raise funds for autism research and advocacy during Autism Awareness Month in April.

    “This disorder affects many of our customers and we are proud to help fund research for the cause,” said Rick Dreiling, chairman and CEO of Dollar General.

  • Project Style

    Forest City Commercial Management in partnership with social shopping network, Shoptopia, kicked off Project Style, the award-winning fashion competition for guys and girls ages 13 and up. From April through August, Forest City shopping centers nationwide will select two fashion trendsetters for each center each round, during a five-round contest, to put their sense of style and fashion to the test by creating the ultimate outfit.

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