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Marketing Tactics

  • NRF: BTS shoppers focused on value, most shopping later

    WASHINGTON — NRF reported that total back-to-school spending on grades K to 12 is expected to reach $22.8 billion. According to NRF’s 2011 Back-to-School survey conducted by BIGresearch, families with children in grades K to 12 will spend an average of $603.63 on apparel, school supplies and electronics, within a few dollars of last year’s $606.40 average. 

  • McDonald’s to build its biggest store ever, in London for 2012 Olympics

    New York City -- McDonald’s Corp. plans to build the largest restaurant in its system as part of its role as official restaurant of the 2012 Olympic Games in London. The chain has been an Olympics sponsor since 1976.

    Speaking in a global webcast on July 20, McDonald's UK CEO Jill McDonald said the planned restaurant will span 32,290 sq.-ft. over two levels, and will have a kitchen four times standard size to accommodate the crowds. The chain says it expects to serve 1.75 million meals during the games, which run from July 27 to Aug. 12, 2012.

  • Walmart, Walgreens, Supervalu join First Lady to combat food deserts

    WASHINGTON — First Lady Michelle Obama on Wednesday afternoon will be joined by corporate chiefs from Walmart, Walgreens and Supervalu and smaller regional market chains as she announces a new initiative to support the Let's Move! campaign, according to a Monday posting on the blog site Obama Foodorama.

  • Food Lion expands reach in South Carolina with six new stores

    SALISBURY, N.C. — Food Lion unveiled Wednesday six new stores in the Greenville, S.C., area market.

  • M&M’s World makes European debut, in London

    New York City -- M&M’s World has made its European debut, opening a 35,000-sq.-ft. store in London’s busy Leicester Square.

  • Walmart, Supervalu and Walgreens to open hundreds of stores in ‘food desert’ areas

    New York City -- First Lady Michelle Obama and the Partnership for a Healthier America on Wednesday announced that that several national and regional food retailers have pledged to open or expand stores in low-income markets where finding nutritious food options can be difficult. The chains participating in the partnership include Walmart, Walgreens and Supervalu, which, in total, agreed to open or expand hundreds of locations as part of the effort to eliminate what the Department of Agriculture calls “food deserts” throughout the country.

  • Poll finds consumers prefer organic foods

    ANN ARBOR, Mich. and WASHINGTON — When given a choice, American consumers prefer to purchase organic foods, according to the Thomson Reuters-NPR Health Poll. The survey found that 58% of Americans say they choose organic over conventionally produced foods when they have the opportunity, a number that spikes higher among both young and highly educated respondents. Sixty-three percent of respondents under the age of 35 prefer organic foods, as do 64% of those with a bachelor's degree or more.

  • Reality TV personality expands Bongo partnership

    NEW YORK — Reality TV star Audrina Patridge will continue her partnership with Iconix Brand Group and will appear in a television commercial for the company's Bongo brand, which is sold exclusively at Kmart and Sears.

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