Marketing Tactics

Colorado Springs, Colo. -- Addison, Texas-based Coyote Management, L.P. and Garrison Investment Group, through their affiliates, acquired Chapel Hills Mall on June 1, and since have made changes that include a new ad campaign themed “Where to Shop.”

Launched July 1, the campaign offers the message: ‘Shop here because we have what you need’ and is being communicated through radio, television, newspaper, direct mail, in-mall signage, wall graphics and interior and exterior banners.

New York City -- A survey released Tuesday by Deloitte found that 87.7% of shoppers believe prices in food stores are escalating and 74% say the size of some packaged goods is smaller.

According to Deloitte’s new “2011 Consumer Food and Product Insight Survey,” thanks to higher food prices and rising gas prices, 72.7% of consumers are making fewer trips to the grocery store to save money and 40.8% are purchasing fewer items overall.

SAN FRANCISCO — Levi's announced that its Denizen jeans brand is making its U.S. debut exclusively at Target stores and on Target.com. 

The brand first launched in Asia in 2010 and is available in China, India, Mexico, Pakistan, Singapore and South Korea, in addition to the United States.

COLORADO SPRINGS, Colo. — SC Johnson is bringing together its cleaning brands in a new, lightweight sprayer.

The SC Johnson all-in-one cleaning system brings together Windex, Fantastik, Scrubbing Bubbles, Pledge and Shout Carpet. The cleaning system allows users to hold 3-of-the-5 concentrated cleaner cartridges at once in a single hand-held sprayer, allowing consumers to seamlessly clean each room and surface by instantly switching among the cleaners.

A new infant through tween apparel line from Gwen Stefani called Harajuku Mini for Target is slated to hits stores this fall, according to various media reports of an interview the singer did with Women’s Wear Daily. Prices are expected to range from $3.99 to $39.99.

Stefani already has an adult line of clothes called Harajuku, so it’s not like Target is taking a flyer on a completely unknown commodity.

LOS ANGELES — Back-to-school budgets will moderately decrease this year, but more consumers will turn to the Internet to score the best deals.

According to a survey conducted by PriceGrabber, 48% of shoppers said they plan to spend $250 or more on back-to-school purchases, while 25% will spend $500 or more. This compared with 2010, when 56% of consumers indicated that they would spend $250 or more, while 31% planned to spend $500 or more.

WASHINGTON – The U.S. Environmental Protection Agency (EPA) and U.S. Department of Energy (DOE) has announced the first products recognized as "most efficient," as part of a new program launched in May under the Energy Star initiative.

Addison, Texas — Coyote Management, L.P. and Garrison Investment Group announced that Lakeshore Mall, in Gainesville, Ga., is undergoing a renovation that includes extensive landscaping upgrades, new branding campaign, banners, directional signage, reopened customer service, gift card program and children’s strollers.

This week, said the companies, the property will begin construction on a new 11’ x 26’ monument sign and over $25,000 in landscaping. The project is scheduled to be complete by the end of July.