Marketing Tactics

McKinney, Texas -- Blockbuster announced that it has assumed contracts with property owners nationwide and will maintain operations of more than 1,500 U.S. Blockbuster stores that would have closed under liquidation, as approved in a New York bankruptcy court this week. The chain also will retain more than 15,000 store employees.

NAPERVILLE, Ill. — OfficeMax announced that it will offer customers support education by carrying an extensive selection of Boise brand paper products with the Box Tops for Education seal on the package. OfficeMax retail stores and OfficeMax retail partners are currently the only office super stores to carry Boise's Box Tops for Education products, the company reported.

New York City -- Best Buy has launched the first campaign under the new partnership between mobile shopping application ShopSavvy and vertical ad network Longboard Media.  

The campaign features targeted and location-based feature offers, local store inventory and branding content delivered when ShopSavvy users scan relevant products with their smartphones at Best Buy locations.

NEW YORK— Target, Kohl's and JCPenney ranked highest among discounters in consumer perception in the first half of 2011, according to YouGov BrandIndex. The company interviews 5,000 people each weekday from a representative U.S. population sample, more than 1.2 million interviews per year.

Here is YouGov’s Retail Buzz scores for discounters in the first half of 2011:

1.  Target (33.9) 

2. Kohl's (29.5) 

3. J.C. Penney (23.9) 

Walmart is among a group of retailers who further aligned themselves with a key Obama administration initiative this week by committing to open more than 1,500 stores in urban and rural markets defined as food deserts. The initiative is part of the Obama administration’s Let’s Move! campaign designed to address the nation’s weight problem by improving access to fresh foods.

Here are the facts:

• Walmart will open between 275 and 300 stores in food deserts by 2016.

J.C. Penney marketing chief Mike Boylson is trading the retail game for another type of game entirely: baseball. The 32-year J.C. Penney veteran officially left the company on July 1, and is already hard at work on his next venture: Boylson and a pal are opening a D-Bat baseball and softball training franchise in Allen, Texas, not far from J.C. Penney’s headquarters.

NEW YORK — Gilt Groupe, an online retailer that specializes in selling sought-after brands at discounted prices to its 3.5 million members, has partnered with Banana Republic to offer its members exclusive access to select pieces from the retailer's upcoming "Mad Men" collection.

DEERFIELD, Ill. — Walgreens is positioning itself to be the largest retail host of electric vehicle charging stations, the drug store chain announced Thursday.