Marketing Tactics

LOS ANGELES — Back-to-school budgets will moderately decrease this year, but more consumers will turn to the Internet to score the best deals.

According to a survey conducted by PriceGrabber, 48% of shoppers said they plan to spend $250 or more on back-to-school purchases, while 25% will spend $500 or more. This compared with 2010, when 56% of consumers indicated that they would spend $250 or more, while 31% planned to spend $500 or more.

WASHINGTON – The U.S. Environmental Protection Agency (EPA) and U.S. Department of Energy (DOE) has announced the first products recognized as "most efficient," as part of a new program launched in May under the Energy Star initiative.

Addison, Texas — Coyote Management, L.P. and Garrison Investment Group announced that Lakeshore Mall, in Gainesville, Ga., is undergoing a renovation that includes extensive landscaping upgrades, new branding campaign, banners, directional signage, reopened customer service, gift card program and children’s strollers.

This week, said the companies, the property will begin construction on a new 11’ x 26’ monument sign and over $25,000 in landscaping. The project is scheduled to be complete by the end of July.

New York City — Prudential Douglas Elliman's Retail Group announced that the Ivanka Trump Fine Jewelry Collection, a Madison Avenue destination, has moved to Soho at 109 Mercer Street, between Prince and Spring Streets. The store will feature a full collection including jewelry, footwear, handbags and apparel. 

Ivanka Trump has leased 3,100 sq. ft. of multi-level space on one of downtown's most fashionable streets in Soho, surrounded by Balenciaga, YSL, Agent Provocateur, Hugo Boss and 3.1 Phillip Lim.

Addison, Texas — Coyote Management, L.P. said that Jennifer Hillard will join Coyote Management starting July 18 as the new marketing director at the1.2-million-sq.-ft. Chapel Hills Mall, located in Colorado Springs, Colo. 

Hillard was previously field communications manager/field trafficking manager at General Growth Properties, Chicago.     

GRAND RAPIDS, Mich. — In an effort to spread awareness about the abundance of food products made in Michigan, and to help stimulate the state's economy, Michigan-based Spartan Stores announced that it has kicked off its expanded "Michigan's Best" campaign in its 97 D&W Fresh Market, Family Fare, Glen's Markets, and VG's, as well as 250 independent grocery stores. According to the company, more than 3,000 Michigan-made products will carry the eye-catching Michigan's Best label to help consumers quickly identify Michigan made products.

New York  — Parago, the nation’s largest rebate provider, has announced the launch of GoRebate Mobile, the first mobile shopping applications for iPhone and Android focused on rebates that allow marketers to deliver rebates directly into the hands of value-seeking consumers.  

Major retailers collectively dialed back the number of ads inserts and the number of pages in June when compared to the prior year, according to Market Track. The company each month provides RetailingToday.com with an exclusive look at the promotional activity among 16 of the nation’s leading retailers and the interesting statistic that stands out it June is a huge increase in the number of ad pages that hit the market. Click here for a review of promotional activity.