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Mike Boylson: From J.C. Penney to Baseball!


J.C. Penney marketing chief Mike Boylson is trading the retail game for another type of game entirely: baseball. The 32-year J.C. Penney veteran officially left the company on July 1, and is already hard at work on his next venture: Boylson and a pal are opening a D-Bat baseball and softball training franchise in Allen, Texas, not far from J.C. Penney’s headquarters.

"[Baseball] is something I've always been really passionate about, so I've wanted to do this for a while," Boylson told Advertising Age. "I loved J.C. Penney and had an incredible career ... but I'm anxious to try out everything I've learned in my own business."

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