Marketing Tactics

Irving, Texas -- Michaels said Monday it is rolling out a mobile-optimized site app as well as mobile coupons with the objective of driving in-store traffic.

The retailer, which already has a strong presence on Facebook and Twitter, has zeroed in on mobile initiatives as a way to reach time-pressed customers.

AUSTIN, Texas — Whole Foods Market announced that it has launched the Whole Kids Foundation, a charitable organization that will provide children with access to healthy food choices through partnerships with schools, educators and organizations.

If consumers can be trusted to accurately describe their spending intentions well in advance of when they actually incur expenses then this year’s back-to-school season will be weaker than last year’s. The National Retail Federation’s annual BTS survey got a lot of attention when it was released last week because consumer data compiled by the trade group forecast a decline in spending.

Chicago-based General Growth Properties is kicking off back-to-school shopping with two promotional programs – Shop til You Rock and Family Recess.

Shop Til You Rock, a music-inspired mall tour that empowers teens to look and feel like rock stars, is back for its second year. Teens are invited to watch live performances by some of today’s hottest bands, participate in exclusive activities and take advantage of special mall offers, prizes and sweepstakes, including a chance to win valuable shopping sprees and a gaming system.

Target shoppers at a store in Van Nuys, Calif. were surprised, and briefly inconvenienced, when a flash mob assembled by season nine American Idol contestant Todrick Hall took over the front end of the store and blocked access to check-out stands.

CHICAGO — About a week after announcing it would join First Lady Obama and other retailers in bringing more choices to so-called "food deserts", Walmart announced its official presence in Chicago today with the news that it has begun work on a new supercenter in Chatham. According to the company, the store will give more options to residents of Chicago's South Side neighborhood while at the same time creating approximately 400 jobs.

New Milford, Conn. -- Westport, Conn.-based Charter Realty & Development Corp. said it has arranged a lease for 28,000 sq. ft. for a HomeGoods store in the Kohls Plaza, located in New Milford, Conn.

HomeGoods will be a part of Litchfield Crossings, which is a new, 282,000-sq.-ft. development that is being built by Scalzo Realty.

Here’s a good idea for retailers looking to bring a sense of newness and a treasure hunt atmosphere to stores. Sign exclusive agreements with known and emerging designers or upscale brands during limited duration merchandising events as a means to achieve differentiation. Sound familiar?

Target pursued this concept more than a decade ago with general merchandise and earlier this year observed the 5th anniversary of the Go International designer program with a collection of products from past designers.