Marketing Tactics

New York City -- Toys “R” Us is cutting back on the number of temporary holiday stores it opens this year compared with last, but it is significantly expanding the number of exclusive products it offers, chairman and CEO Jerry Storch said at a press conference Wednesday. The retail chief’s bet on the hottest toy of the season: Animal Planet’s Air Swimmers line (helium-filled, radio-controlled flying fish), which will be available only at Toys “R” stores and via its website.

NEW YORK – Holiday music playing throughout Toys “R” Us’ flagship store in New York City’s Times Square helped set the stage for chairman and CEO Jerry Storch’s take on what’s to come this season.

MINNEAPOLIS — Target's just-released Missoni collection resonated so well with consumers that the demand for the line lead to the crashing of Target's website on Tuesday. Various newspapers reported that the collection was flying off the shelves of stores, and that some stores were sold out within minutes.

Target posted a note on its website : "Woof! We are suddenly extremely popular. You may not be able to access our site momentarily due to unusually high traffic. Please stay here and we'll try to get you in as soon as we can!"

Washington, D.C. -- A report released Wednesday by the Commerce Department said that retail sales were flat in August, the weakest showing in three months.

Apparel retail sales fell 0.7% in August, following a 0.3% decline in July.  Department store sales declined 0.3%.  General merchandise stores such as Wal-Mart and Target fared better, with 0.1% gains. Analysts said Hurricane Irene likely disrupted sales in late August along most of the East Coast.

New York City -- Saks has named Denise Incandela to the newly created role of chief marketing officer for Saks Fifth Avenue.

Incandela, who joined Saks Fifth Avenue in 1999, will continue as president of Saks Direct.
 

WASHINGTON — Retail sales for the month of August were flat, the U.S. Census Bureau disclosed on Wednesday.

Adjusted for seasonal variation and holiday and trading-day differences, but not for price changes, sales totaled $389.5 billion. Compared with the year-ago period, however, sales rose 7.2%. Trade sales edged up slightly by 0.1% from July, as well as 7.5% above August 2010.

Minneapolis -- Target Corp. said Tuesday that its entire website crashed due to unusually high demand for its just-released Missoni for Target collection. Various newspapers reported that the collection was flying off the shelves of stores, and that some stores were sold out within minutes.

The hotly anticipated Missoni line features some 400 items, ranging from housewares to apparel. It is Target’s largest, limited-time designer collection to date.

Winston-Salem, N.C. — Family Dollar Stores has found itself a way to better understand how customers respond to its in-store displays and promotions, and how they can be improved to generate more sales. The discount retailer has engaged RockTenn, manufacturer of consumer packaging solutions and BVI Networks, a provider of real-time in-store monitoring, to open the first large format "ShopperGauge" branded retail learning lab at Family Dollar Stores.