Marketing Tactics

By Diane Buzzeo, DianeBuzzeo@abilitycom

NEW YORK — The Jones Group announced that Marchon Eyewear will be exclusive provider of ophthalmic eyewear frames and prescription-ready sunglasses for distribution under the Nine West brand.  

Under the agreement, the Nine West ophthalmic eyewear collection will be marketed and sold globally in upscale optical chains and optical specialty retailers and by individual eye care professionals beginning in early January 2012, The Jones Group reported.  

Northbrook, Ill. -- Oakbrook, Ill.-based Mid-America Asset Management said that Saks has signed a lease for 25,900 sq. ft. at Village Square of Northbrook in Northbrook, Ill., to open its third Saks Fifth Avenue Off 5th store in Chicagoland.

The store, which will unveil a new design, is slated to open in November.

Mid-America is the exclusive leasing representative for the 334,995-sq.-ft. shopping center located on Chicago’s North Shore.

GRAPEVINE, Texas — GameStop announced that customers can get double the PowerUp Rewards points just by reserving and paying in full on select games by Oct. 16, 2011. Participating games include:

• Assassin's Creed: Revelations

• Batman: Arkham City

• Battlefield 3

• Elder Scrolls V: Skyrim

• Super Mario 3D Land

• The Legend of Zelda: Skyward Sword

ITASCA, Ill. — Supervalu's Jewel-Osco chain announced that it will celebrate Hispanic Heritage Month with its fourth annual VIP reception to honor the culture and significant achievements of the Hispanic community. The signature event, "Sabor de la Herencia Hispana," will be held Sept. 14, at the National Museum of Mexican Art, 1852 W. 19th Street, Chicago, from 6 to 9 p.m.  

ATLANTA — Canada's importance to the retail industry continues to grow, made evident by the recent news that Office Depot has engaged ShopVisible, a leading provider of on-demand e-commerce, social commerce, and mobile commerce solutions, to launch the retailer’s new Canadian-facing e-commerce site.

New York City -- Winick Realty Group said that TJ Maxx has leased its first Wall Street location, in the heart of New York City’s Financial District.

The 32,000-sq.-ft. store, which spans two lower levels at 14 Wall Street on the corner of Broad Street, is slated to open in October.

MINNEAPOLIS — Target announced that it has donated $60,000 to assist with Texas wildfire relief efforts. A $25,000 cash donation was made to the American Red Cross with the additional cash and product donations made to other nonprofit organizations in the Texas area.

Target teams provided 12,000 bottles of water, 3,600 bottles of Gatorade, and 500 boxes of snacks to Bastrop Public Works yard last week, along with donations of clothes, diapers, toiletries and bedding to support wildfire relief efforts, the company reported.