Marketing Tactics

CHICAGO — SymphonyIRI Group on Thursday released a brand report highlighting what elements help drive brand selection and brand loyalty.

New York City -- Dunkin' Donuts is looking to expand in the western part of the country. The chain said it is actively seeking franchisees for parts of Colorado, Texas, Nebraska, Oklahoma and New Mexico, regions in which the Dunkin barely has a presence.

To entice would-be franchisees, the company will offer reduced royalty fees and extra money for local advertising.

QUINCY, Mass. — Stop & Shop has teamed up with Unilever to support hunger relief efforts of Feeding America and its local member food banks.

The companies said that they are donating $150,000 to the organization, which will provide more than 1 million meals to families in need.

NEW YORK — The Private Label Manufacturers Association announced that Douglas Merrill will serve as the keynote speaker for the organization's 2011 Private Label Trade Show in November.

Merrill, who served as EVP engineering and chief information officer for Google from 2003 to 2008, will offer attendees perspective on how shoppers and shopping behaviors are changing, and what the coming retail marketplace will look like. The keynote speech will be presented at the annual PLMA Salute to Excellence Breakfast on Nov. 14.

FAIRFIELD, Conn. — Stop & Shop has expanded its A+ School Rewards program and is introducing healthy store tours for kids.

The A+ School Rewards program — which allows customers to designate the points they earn for every dollar spent at Stop & Shop to the school or schools of their choice by registering their Stop & Shop card at StopAndShop.com — increase its contribution to help fund schools with a commitment of $2.5 million.

Bentonville, Ark. -- Wal-Mart Stores will introduce a holiday layaway plan effective Oct. 17 through Dec. 16. The program has a minimum layaway purchase of $50, and requires a 10% down payment. If the program is successful, Wal-Mart said it may extend it throughout the year.

When Wal-Mart phased out its previous layaway offer in September 2006, such programs had fallen out of popularity. But Sears and some merchants brought back layaways as the recession cut into spending.

ORANGE, Calif. — Naturade on Wednesday announced the mass-market introduction of HealthSmart, a doctor-formulated daily protein shake mix that will serve as a comprehensive source of nutrition for active adults. 

Endorsed by baseball hall of famer George Brett, HealthSmart contains 18 g of whey, soy, pea and rice protein isolates, and is fortified with omega 3s and antioxidants for heart health, probiotics and fiber for healthy digestion, and 24 vitamins and minerals.

MOSCOW — Gap Inc. announced that it has opened its first Banana Republic store in Russia through its franchise channel. The company also announced that it will open its first Gap store in Serbia on Friday. This store will represent the company’s 200th franchise store globally.