Marketing Tactics

Suffern, N.Y. -- Ascena Retail Group, owner of the Dressbarn, Maurices and Justice chains, reported Wednesday that net income for the quarter ended July 30 fell to $28.2 million, from $42 million in the year-ago period on one-time charges and a shorter quarter for the performance slide.

FORT WORTH, Texas — RadioShack has announced that it is celebrating the arrival of Verizon Wireless products and services in more than 4,400 U.S. stores with a series of special offers. 

Houston -- Baker Katz, an X Team International partner and full-service commercial real estate brokerage firm, announced that it has completed a lease for the first Gold’s Gym Express in Victoria, Texas.

Located in the Northcross Shopping Center, Gold’s Gym Express is occupying 18,710 sq. ft. of the former H-E-B Grocery space, and joins Ashley’s Furniture HomeStore, Jason’s Deli, Dollar Tree and GameStop.

NEW YORK — Walmart is bringing back its layaway program this holiday season, responding to pressures on low income consumers, MarketWatch reported.

Walmart, which canceled the program in 2006, except for fine jewelery, based on costs and limited use, is bringing back the program at its Walmart U.S. stores for Oct. 17 to Dec. 16 for electronics and toys, according to the report.

HOFFMAN ESTATES, Ill. — Kmart announced that it is launching the Latina Smart Fund in celebration of National Hispanic Heritage Month. Promoted through Kmart's Latina Smart Facebook page, the Latina Smart Fund will award $25,000 in scholarships to graduating high school seniors and/or students currently enrolled in college, technical or trade schools.   

Bellevue, NY -- In a survey released Wednesday by thrift retailer Savers Inc., the average family is expected to spend $300 on Halloween costumes, décor and celebrations this year.

According to the Halloween Shopping Survey, 90% of adults are planning to create a brand new look this season rather than repurpose old costumes, and another 81% will purchase new decorations for their home. 

Washington, D.C. -- A report released Thursday by Bloomberg said that U.S. consumer confidence held last week at the second-lowest level of 2011 as the highest number of households in three years said it was a bad time to spend.
 
The Bloomberg Consumer Comfort Index was minus 49.3 in the period to Sept. 11, near the 2011 low of minus 49.4 reached in May. The buying climate gauge slumped to the lowest level since October 2008.

Washington, D.C. -- A report released Wednesday by the Commerce Department said that retail sales were flat in August, the weakest showing in three months.

Apparel retail sales fell 0.7% in August, following a 0.3% decline in July.  Department store sales declined 0.3%.  General merchandise stores such as Wal-Mart and Target fared better, with 0.1% gains. Analysts said Hurricane Irene likely disrupted sales in late August along most of the East Coast.