Marketing Tactics

JACKSONVILLE, Fla. — Stein Mart announced that it has partnered with its new ad agency, ArnoldNYC for the launch of "Love at First Find," a national campaign focusing heavily on digital and social engagement. The integrated effort – consisting of digital, social media, TV, print and radio – stars real Stein Mart customers with the goal of fostering an online community of fans via Facebook and Stein Mart's website, the company reported. The campaign is the first work from ArnoldNYC since being named Stein Mart's agency of record in June.

Uniqlo is popping-up all over Manhattan. As the prelude to the opening of its Fifth Avenue global flagship in October, the Japanese apparel retailer opened four temporary “Brand Shops” around the city. Each location is cleverly designed and smartly outfitted.

New York City -- A series of retailer moves on Madison Avenue has allowed for expansion and improved adjacencies in one of Manhattan’s luxury shopping meccas.

According to Prudential Douglas Elliman’s Retail Group, Italian luxury sportswear retailer Paul & Shark has opened in the Hartz Mountain Building at 667 Madison Avenue, replacing Michael Kors. In turn, Michael Kors will move to the current Steuben store and open a new flagship when the glassmaker departs the space.

ATLANTA — Canada's importance to the retail industry continues to grow, made evident by the recent news that Office Depot has engaged ShopVisible, a leading provider of on-demand e-commerce, social commerce, and mobile commerce solutions, to launch the retailer’s new Canadian-facing e-commerce site.

MINNEAPOLIS — Target announced that it has donated $60,000 to assist with Texas wildfire relief efforts. A $25,000 cash donation was made to the American Red Cross with the additional cash and product donations made to other nonprofit organizations in the Texas area.

Target teams provided 12,000 bottles of water, 3,600 bottles of Gatorade, and 500 boxes of snacks to Bastrop Public Works yard last week, along with donations of clothes, diapers, toiletries and bedding to support wildfire relief efforts, the company reported.

New York City -- Winick Realty Group said that TJ Maxx has leased its first Wall Street location, in the heart of New York City’s Financial District.

The 32,000-sq.-ft. store, which spans two lower levels at 14 Wall Street on the corner of Broad Street, is slated to open in October.

New York City -- Most than a quarter of Americans expect to spend less during the holidays this year, according to a survey by American’s Research Group, Reuters reported.

About 27% of people surveyed said they planned to spend less this year, while about 55% expect to spend only as much as last year. The question was one of several asked exclusively for Reuters as part of a larger America's Research Group survey.

Target and the Heart of America Foundation unveiled a completely redesigned library to students, teachers and parents at P.S. 299 Thomas Warren Field School last week in New York. Servicemen and women from local police and fire departments were on hand to help put the finishing touches on the space at an event that honored local heroes – Brooklyn police officers and fire fighters. Target presented one police officer and one fire fighter with a “Hero of the Heart Award,” which will serve as a special tribute to their dedication to service and the community.