Skip to main content

Marketing Tactics

  • Macy's broadens presence in China with luxury website investment

    CINCINNATI — Macy's is offering customers in China access to an assortment of its highly regarded private brand merchandise through a Macy's section on Omei.com, a newly established China-based online retailer of in-season luxury and fashion brands operated by VIPStore Co., Ltd.

  • Albertsons LLC leverages QR codes to help consumers perfect steak grilling

    BOISE, Idaho — Albertson’s LLC has implemented an in-store program that will allow customers to scan a QR code using their smartphones to access recipes with tips for grilling Steakhouse Choice cuts of meat.


  • Former Martha Stewart Living editor takes lead creative role at Williams-Sonoma

    San Francisco — Williams-Sonoma has appointed former editor-in-chief of Martha Stewart Living Omnimedia’s Everyday Food Anna Last as the chain's SVP and executive creative director. Last will oversee all facets of the brand’s expression in the Williams-Sonoma catalog, on Williams-sonoma.com and in the brand’s store environments.

  • Survey ranks customers' favorite grocery shopping destinations

    Boulder, Colo. — Giant-Landover and ShopRite are shoppers' two favorite supermarkets, according to results of a survey released Tuesday.

  • Food Lion raises more than $500K for Hunger Has a Cure campaign

    SALISBURY, N.C. — Food Lion announced the results of its two-week Hunger Has a Cure campaign.

    The campaign, which ran April 4 to April 17, raised more than $500,000, which will support Feeding America's network of local food banks. Feeding America will use the funds to provide 3.7 million meals to those in need. As part of the campaign, customers were given the opportunity to donate $1, $3 or any other amount of their choice at checkout.

  • Food Lion raises more than $500K for Hunger Has a Cure campaign

    Salisbury, N.C. — Food Lion announced the results of its two-week Hunger Has a Cure campaign.

    The campaign, which ran April 4 to April 17, raised more than $500,000, which will support Feeding America's network of local food banks. Feeding America will use the funds to provide 3.7 million meals to those in need. As part of the campaign, customers were given the opportunity to donate $1, $3 or any other amount of their choice at checkout.

  • Sam's Club invests big in small business

    Washington, D.C. — Sam's Club has pledged more than $2 million in donations to nonprofits supporting small business growth. The announcement was made by Sam's Club president and CEO Rosalind Brewer.

    "At Sam’s Club our small business owners are our partners, and we want to put our money where our mission is — which is to be agents for and support our members and the small business community," said Brewer, addressing guests at the Dream Big Small Business of the Year awards luncheon at the Shoreham Hotel.

  • NASCAR fun races into Charlotte

    NASCAR fans in Charlotte will have a lot to look forward to this weekend as the city welcomes the Coca-Cola 600.

X
This ad will auto-close in 10 seconds