Marketing Tactics

Fort Lauderdale, Fla. -- Yogurt purveyor Red Mango said it will open its first Florida mall location at The Galleria at Fort Lauderdale.

The new location will be near Dillard’s on the upper Palm Court level. The Broward County mall is anchored by Neiman Marcus, Macy’s and Dillard’s.

Voorhees, N.J. -- Philadelphia-based Pennsylvania Real Estate Investment Trust said that Iron Hill Brewery & Restaurant will open its 10th location at Voorhees (N.J.) Town Center in winter 2012/2013.

This will be the second Iron Hill in southern New Jersey.

Minneapolis -- Target announced it will now offer shoppers the shopkick app via their smartphones. The service will allow shoppers to earn points for shopping at Target that can be redeemed for a variety of rewards.

“In our test launch, Target guests in seven cities had the opportunity to experience shopkick at Target and we received rave reviews. Now guests nationwide can start earning valuable points just by shopping our stores,” said Bonnie Gross, Target VP marketing and guest engagement.

HOFFMAN ESTATES, Ill. — Sears is encouraging customer feedback for the products it sells by offering shoppers the chance to vote for their favorite participating charity every time they post a product review. Through its "Love/Hate: Share Your Thoughts, Send Some Love" project, Sears is offering customers the chance to share their opinion -- good or bad -- on products and in return vote for one of four charities to receive a grand prize of $100,000. The participating charities competing for the grand prize  include the American Cancer Society, St.

CINCINNATI — Macy's is offering customers in China access to an assortment of its highly regarded private brand merchandise through a Macy's section on Omei.com, a newly established China-based online retailer of in-season luxury and fashion brands operated by VIPStore Co., Ltd.

Washington, D.C. -- With more than 60 million Americans forecast to own a tablet computer by the end of this year, retailers say tablets are driving an increasingly larger share of their web revenue. According to the 2012 Shop.org/Forrester Research Inc.’s State of Retailing Online survey, 49% of retailers say their average order value via a tablet is now higher than traditional web sales. Nearly three in 10 (28%) retailers say they are seeing about the same average order value from tablets as their website.

Walmart and the Walton Family Charitable Support Foundation have teamed up to donate $1 million to fund the renovation and expansion of the current Sam M. Walton College of Business display, honoring Walmart’s founder, Sam Walton. Each organization donated $500,000 to update the display in the Business Administration Building on the University of Arkansas campus. 

MAVENEL, N.J.  — MIZCO International has introduced an entire line of universal tablet accessories under the company’s DIGIPOWER, iEssentials, and Travelocity brands. All of the new accessories, according to MIZCO president and CEO Albert Mizrahi, are designed to work with both the Apple iPad as well as Android based tablets.