Marketing Tactics

Portland, Ore. -- Safeway launched an online and mobile shopping program, called Just for U, in the company's Oregon and Washington divisions. The program, which delivers targeted savings directly to a customer's Safeway Club Card, can be accessed through the new Safeway Mobile App for iPhone or Android.

New York -- J. Sainsbury Plc is in talks with retailers in the United States and South America to license the technology behind Sainsbury’s Brand Match, a price promise that has fueled sales outperformance, according to a report by Bloomberg.

The Brand Match program ensures shoppers don’t pay more for branded goods such as Coca- Cola at Sainsbury than at competitors by checking more than 14,000 items, including offers and promotions at the point-of-sale. Customers are given a coupon if an item is priced cheaper at a rival.

EL SEGUNDO, Calif — Fresh & Easy Neighborhood Market has launched a new range of over 50 pre-seasoned, ready-to-cook items in stores just in time for the summer grilling season. The "Ready to Cook" line includes beef, pork, chicken, fish and vegetable options all pre-marinated or pre-seasoned ready to go straight in the skillet, microwave or on the grill.

Sam's Club shoppers in Mexico who have a hankering for deep dish pizza will soon be able to satisfy their craving thanks to a new deal with Uno Foods and Sam's Club. Uno's deep dish pizza, artisan thin crust varieties and other items will be distributed at Sam's Clubs throughout Mexico.

By Craig McLaughlin, [email protected]

There is a growing trend in the loyalty rewards space -- using reward points as currency, creating a more holistic, streamlined approach to loyalty programs.

Seattle -- Starbucks Corp. announced a series of management changes that it said it was undertaking to accelerate its innovation and growth. The changes come after Starbucks missed its global sales forecasts in April, mainly due to a downturn in Europe.

The company named Craig Russell, the senior VP U.S. Store Services, as senior VP of the Global Coffee division.

BENTONVILLE, Ark. — Sam's Club has invited pitmaster and cookbook author Troy Black to show families how to create the perfect Memorial Day meal. Black will star in a series of grilling demonstration videos that can be viewed on the SamsClub.com/meals "Tips & Videos" tab. The site also features photos and printable recipes on the "Easy Recipes" tab.

Nashville, Tenn. -- Kirkland's first-quarter profit dropped 38% amid promotions and price cuts. The company also issued disappointing predictions for the current quarter and full year.

Kirkland’s said it earned $2 million for the quarter ended April 28, down from $3.2 million last year.

Sales rose 3.6% to $97.8 million from $94.4 million. Same-store sales edged down 1.2%.

The home décor chain said it increased marketing to counter a drop in sales.