Marketing Tactics

This might not come as a huge surprise, but “irrational exuberance” is unlikely to be on prominent display. What have, in the past, been lavish spending habits of RECon attendees have been diminished in recent years, and I think the 2012 event will be no exception.

New York -- Dylan's Candy Bar will open its first West Coast location in Los Angeles, this summer. The 2,500-sq.-ft. store will be located in a historic landmark: the Original Farmers Market on the corner of Third and Fairfax.

“We opened our first store 10 years ago in NYC fulfilling a childhood dream of mine to create the largest, most magical candy store,” said Dylan Lauren, founder and CEO of Dylan's Candy Bar. “Now I'm thrilled to bring my love of color, design and the joy of candy from coast to coast!”

TAMPA, Fla. — Sam's Club has signed a deal with Triad Retail Media to provide pet care information on its website, Triad said Wednesday.

NEW YORK — Kara Laricks has been named the first winner of NBC's reality competition show, "Fashion Star," and as part of her prize, the designer will launch an exclusive collection at Macy's that is available at 110 Macy's stores across the country and on Macys.com for a limited time.

"We are extremely excited to have NBC's "Fashion Star" winner Kara Laricks collection sold exclusively for Macy's," said Martine Reardon, chief marketing officer for Macy's. "This show has been an amazing

Austin, Texas -- Isis, the mobile commerce joint venture created by AT&T Mobility, T-Mobile USA and Verizon Wireless,  announced that Aeropostale, Champs Sports, Dillard’s, Foot Locker, Jamba Juice and Macy’s are among the first national merchants to join with Isis in advancing mobile commerce. The company also announced the first of its local merchant partners across Austin, Texas and Salt Lake City.

NASCAR fans will become very familiar with Target, if they aren't already, as the retailer plans to expand its presence in NASCAR during the Sprint All-Star and Coca Cola 600 race weeks. In addition to being the presenting sponsor of the Blake Shelton pre-race concert, Target will have nine branded race carts providing samples of their grocery items in the campgrounds surrounding Charlotte Motor Speedway, a Target Taste Wagon as well as a Target Shuttle that will provide fans transportation to the Target in Kannapolis, N.C.

Charleston, S.C. -- The number of Americans delaying their shopping to Memorial Day Weekend is at an all-time high, according to findings in two reports by America's Research Group Surveys. The reports find that shoppers will approach Memorial Day in keeping with a growing trend: holding off on shopping until "big" holiday weekends.

New York -- The world’s largest retailer is taking steps to display its home-improvement prowess through a digital marketing campaign centered on a “Projects Made Simple” area at Walmart.com.

The area is organized by home improvement project. For instance: how to stain a deck, install a water filter system, caulk a window or install a towel bar. In the deck video, an unidentified handy man narrator explains, “All the tools are available at Walmart to get you going.”