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Marketing Tactics

  • A.E. Outfitters gets 'real' with BTS campaign

    NEW YORK — American Eagle Outfitters has engaged "real," as opposed to well-known celebrities, as the faces of its new back-to-school campaign.

    The "Live Your Life" campaign will feature 15 people -- from fashion bloggers and stylists to musicians and actors -- each modeling a style of American Eagle Outfitters jeans.

  • Sports Authority to open in former Mervyn’s space

    Santa Fe, N.M. -- Fort Worth, Texas-based Trademark Property Co. said that Sports Authority will open a new store at Santa Fe Place mall in Santa Fe, N.M.

    The 40,000-sq.-ft. store will open in a vacated Mervyn’s anchor space at the center. Construction is slated to launch in October with opening planned for spring 2013. It will be the second Sports Authority in New Mexico; the other store is located in Albuquerque.

  • Mattel renames design center in honor of founders

    EL SEGUNDO, Calif. — Mattel has renamed its design center at its Southern California headquarters the Handler Team Center in honor of founders Ruth and Elliot Handler.

  • Dick's, Drew Brees take concussion education head on

    PITTSBURGH — The Dick's Sporting Goods Foundation, quarterback Drew Brees and imPACT for PACE (Protecting Athletes through Concussion Education) have joined forces to help educate athletes at all levels of the dangers of concussions.

  • The Container Store selects signage solution from Episys

    Chicago -- The Container Store has selected the Retail Enterprise Suite signage solution from Episys to produce high-quality signage and boost promotional effectiveness and customer service across its stores nationwide.

  • Rubbermaid added to assortment at Office Depot

    BOCA RATON, Fla. — The storage solutions category at Office Depot got some new brand muscle this week as the company added Rubbermaid to the mix.

    Rubbermaid products are now available nationwide at Office Depot stores and online at the retailer’s website. The announcement comes as promotional activity heats up around the back-to-college season which tends to start earlier and feature different product categories than K-through-12 back-to-school efforts.

  • They've done what they needed to do: @WalmartLabs co-heads depart

    Walmart will have to trust that their @WalmartLabs team is ready to take on the growing challenges of the company's online business now that Venky Harinarayan and Anand Rajaraman have stepped down as co-heads.

    Harinarayan and Rajaraman became the heads of @WalmartLabs last year when Walmart bought their company Kosmix as a means of enhancing its e-commerce platform through social media.

    Click here for more from BusinessWeek.

  • High income or low, consumers still concerned about price

    Jacksonville, Fla. — A new report from Acosta Sales and Marketing reveals that consumers at all income levels consider price before making a purchase, showing that economic concerns affect everyone.

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