Marketing Tactics

MOORESVILLE, N.C. — Lowe’s has donated $250,000 to the First Response Team of America, a nonprofit organization dedicated to responding to natural disasters and working alongside local agencies to help save lives in the wake of destruction.

Walmart's Asda business earned the title of "Lowest Priced Supermarket" at The Grocer Gold Awards for the 15th straight year. The retailer was also named "Britain’s Favorite Supermarket" for the second year in a row.

OMAHA, Neb. — Country music artist Kellie Pickler has been named the national spokesperson for the ConAgra Foods Foundation Hunger-Free Summer program. The joint effort between the ConAgra Foods Foundation and Feeding America helps provide children with access to nutritious meals, especially in the summer.

WAYNE, N.J. — Toys“R”Us has brought the excitement of "The Amazing Spider-Man" to its customers with a dedicated in-store boutiques and a special display at its Times Square location.

Now available at Toys“R”Us and Toysrus.com  are exclusive The Amazing Spider-Man items, including:

• The Amazing Spider-Man Sling & Soak Water Shooter from Hasbro              

PITTSBURGH — Heinz has named Dave Woodward EVP in charge of Heinz North America, effective immediately.

Irving, Texas — Michaels Stores creative expert Jo Pearson will serve as one of three judges on TLC's new competition series, "Craft Wars." The show, hosted and executive produced by celebrity crafter Tori Spelling, premieres June 26 at 10 p.m. Eastern (9 p.m. Central time).

MENOMONEE FALLS, Wis. — Kohl's has launched its latest Kohl's Cares campaign around the character of Skippyjon Jones, created by Judy Schachner.

GRAPEVINE, Texas — GameStop has launched its GameStock 2012 campaign, which will offer customers six weeks of deals, instant win prizes and VIP grand prizes.

With any purchase or trade throughout the duration of GameStock, customers will receive a game piece containing a unique code. By entering that code at www.GameStop.com/GameStock, customers get the chance to win weekly grand prizes including:

•     Custom Painted Sleeping Dogs Motorcycle