Marketing Tactics

Menomonee Falls, Wis. -- Kohl’s Department Stores has scored a big coup. The chain announced that Narciso Rodriguez will be the first designer for the retailer’s new limited-edition collection concept called DesigNation, which will feature fashions based on international inspiration from different premier designers.

The launch DesigNation collection will draw creative influence from Rodriguez’s trip to Istanbul, Turkey, earlier this year. It will be available exclusively at Kohl’s and Kohls.com beginning in early November.

MINNEAPOLIS — Supervalu's Essential Everyday private-label line will include 2,700 products across more than 100 categories by 2013.

Essential Everyday products, which are available at approximately 3,300 stores nationwide — including Supervalu's family of stores — currently features more than 1,200 items across more than 40 categories. The expanded Essential Everyday brand lineup was introduced in New York last week by chef and cookbook author Antonia Lofaso.

MENOMONEE FALLS, Wis. — Kohl’s Department Stores is boosting its high-fashion image with the launch of a new, limited-edition collection concept called DesigNation featuring fashions from different premier designeres.  Narcisco Rodriguez will be the first designer featured in the series. The collection will include pieces inspired by Rodriguez’s trip to Istanbul, Turkey earlier this year and will be available exclusively at Kohl’s and Kohls.com beginning in early-November 2012.

Hanover, Md. -- Simon Property Group said that Maryland Live! Casino has opened at its Arundel Mills outlet, value retail, dining and entertainment destination in Hanover, Md.

The new $500 million gaming and entertainment destination was developed by Baltimore-based real estate developers and casino operators, The Cordish Cos.

New York -- Dunkin’ Donuts said Tuesday that New York Giants quarterback Eli Manning will partner with the retailer on a series of advertisements and promotions in the New York metro area over the next three years.
 
To kick off the partnership, Manning will star in a series of Dunkin' Donuts advertisements that will launch during the upcoming football season.
 

SUNBURY, Pa. — Weis Markets has raised $191,000 in donations and pet supplies for 94 local animal shelters and rescue organizations in its five state market area through its Paws for Pets program, nearly double the total raised in 2011.

The four-week program ran through Memorial Day weekend in the Company's stores in Pennsylvania, Maryland, New Jersey, New York and West Virginia.  During this time, 64 stores also hosted pet adopt-a-thon events with local pet organizations.

There was quite a bit of excitement heading into this year’s RECon convention. The event is, in many respects, the annual event for retail real estate professionals from around the country (and more recently from around the world). It seemed to have a little bit more industry buzz going for it than in recent years. I think the combination of some encouraging economic indicators and the feeling that the industry is on the cusp of what may be a more sustainable long-term recovery had everyone’s optimism in high gear.

NEWPORT BEACH, Calif — Struggling specialty retailer PacSun is hoping a new campaign and some re-branding will help turn things around. To rebuild its image, the company has enlisted Juxt Interactive to create an immersive brand experience designed to coincide with the formal unveiling of the retailer’s new “Golden State of Mind” positioning, which includes the website GSOM.com, and is supposed to reflect the fluid, relaxed nature of the Golden State.