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Former Nordstrom exec joins board of shopper app developer


Seattle — Former Nordstrom executive, Loretta Soffe, has joined the advisory board of Zoomingo, which creates shopping discovery apps that help consumers find the best sales in their local stores anywhere in the nation.

Soffe spent 24 years at Nordstrom in buying, merchandising and product development. For the last 10 years, she served as EVP, general merchandise manager of women's, the largest division in the company with annual sales of $2.0 billion.

"We are delighted to bring on board Loretta Soffe who brings significant consumer retail and merchandising expertise," said Shirish Nadkarni, co-founder of Zoomingo. "Loretta will play a critical role in helping Zoomingo develop both its consumer and retail strategy especially as it relates to making Zoomingo an attractive platform for retailers to reach new mobile audiences."

Zoomingo -- a take on "Zoom-in-and-go" -- is a unique location-based shopping app that lets consumers find the best sales in their local stores anywhere in the nation, all from the convenience of their smartphones or from the comfort of their home computer. Zoomingo offers shoppers instant access to the largest catalog of local sale items anywhere in the US across more than 70,000 retail outlets from national retailers such as Macy's, Target and Nordstrom as well as independent boutiques in an easy-to-browse, easy-to-use format. Handy phone numbers and store maps allow the shoppers to visit the stores to complete their purchases.

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