Marketing Tactics

Purchase, N.Y. -- A SpendingPulse report released Monday by MasterCard Advisors found that after a three-week recovery of retail spending growth that started two weeks after Superstorm Sandy and lasted through the week ending Dec. 1, a slowdown occurred in the week ending Dec. 8.  

After a surge in growth in late November some key sectors such as Specialty Apparel slipped into negative growth in early December, according to the report.

TORONTO — Sears held a National Great Day event Saturday, December 15, at stores across Canada to help generate customer traffic and reward shoppers.

The Saatchi & Saatchi X division of the Publicis Groupe named three new executives focused on digital media.

Springdale, AR.-based Saatchi & Saatchi X said it hired Alan Segal as digital creative director, Brandon Viveiros as digital production director and Chance Chapman as senior digital strategist.

Reston, Va. — Survey results released Monday by comScore revealed that the most recent work-week saw four individual days eclipse $1 billion in spending, led by Green Monday with $1.275 billion.

comScore, which has monitored holiday season retail e-commerce spending for the first 44 days of the November–December 2012 holiday season, reported that to date $33.8 billion has been spent online, marking a 13% increase versus the corresponding days last year.

Boston -- A report issued Monday by CEB TowerGroup found that sales of gift cards will surpass $110 billion and spillage will drop 20% to $1.7 billion.

Propelling gift card sales past the $100 billion dollar mark is an increase in open loop gift cards purchases like those offered by American Express, Visa, Mastercard and Discover ($40 billion), restaurant gift cards ($19 billion) and merchant cards ($36 billion).

ALEXANDRIA, Va. — Target is teaming up with the United Way for the 22nd consecutive year to bring families in need some holiday cheer.

Target stores across the country will donate more than $200,000 worth of holiday trees to the charitable organization, as part of the Target Share-a-Tree Program. The United Way and its volunteers will distribute the trees to families in need, shelters, community centers and childcare programs.

PLANO, Texas — Tostitos surprised 28 U.S. military veterans who have previously served overseas with a special homecoming celebration.

Never ones to let a good disaster go to waste, anti-Walmart forces have alerted the media to an event being held outside Walmart’s Washington, DC office.

Walmart has taken a lot of heat since last month when it was learned that a factory in Bangladesh where 112 people died in fire was being used by a Walmart supplier. Even though the facility was not on Walmart’s list of approved facilities, the incident renewed sentiment that Walmart’s quest for low prices causes its suppliers to cut corners.