Marketing Tactics

SAN FRANCISCO — Office Depot, FedEx Office and Go Daddy are anxious to tap into the small office and home office businesses market, which has been enjoying rapid growth and change. To that end, the three have formed a partnership with Planet Soho, a provider of user-friendly online management tools and services for the SOHO market.

Washington, D.C. -- A report released Wednesday by Shop.org, a division of the National Retail Federation, found that retailers are in tune with the last-minute shipping intentions of the average consumer.

According to Shop.org’s 2012 eHoliday Study conducted by BIGinsight, 45.7% of retailers will end standard shipping promotions by Monday, Dec. 17, in direct response to the average consumer’s tendency to wait until the last minute to finish holiday shopping.

Brooklyn, N.Y. -- Charter Realty & Development said it has leased 43,842 sq. ft. for an Alamo Drafthouse Cinema at the City Point Development in Brooklyn, N.Y.

Alamo Drafthouse Cinema features an upscale theater-restaurant combination. City Point will have seven screens of new releases, repertory programming and the Alamo’s signature programming with seating for over 900 moviegoers.
 

WAYZATA, Minn. — Sugar substitute Truvia will expand beyond U.S. borders, bringing its stevia sweeteners to Mexico.

Truvia has joined forces with Grupo Herdez, a market leader in the production, distribution, and sale of foods in Mexico, to distribute and market Truvia sweetener in Mexico. Truvia, which recently branched into Canada, will now have a presence throughout North America in 2013, although it could face an uphill battle in Mexico where artificial sweeteners have yet to catch on with consumers.

NEW YORK — All-natural, cane turbinado sugar brand Sugar In The Raw has received the 2012 Bon Appétit Seal of Approval in the category of Finishing Sugar.

The new award from Bon Appétit is a first in its 56-year history. Bon Appétit’s list of must-have ingredients, including Sugar In The Raw, was selected by the editors to celebrate their favorite products. The list appears in their December 2012 issue.

Denver -- Office Depot will celebrate the ‘Office Depot Grand Opening Street Party” on Dec. 15 in downtown Denver. The one-day action sports exhibition was created to showcase Office Depot’s new store concept and kick off the company’s commitment to being one of the sponsors of X Games Aspen 2013.

AVON, Ohio — Duck Tape is teaming up with the Scholastic Art & Writing Awards to get students to stick with the arts. To that end, it will sponsor the Mixed Media category and offer a $500 prize to five works within the category, chosen by Duck brand from a pool of National Gold Medal Scholastic Award winners.

Atlanta -- Dollar volume growth remained solid at 5.8% in November, down from 6.7% in October, according to the First Data SpendTrend analysis for the full month of November 2012 compared with November 2011. SpendTrend tracks same-store consumer spending by credit, signature debit, PIN debit, EBT, closed-loop prepaid cards and checks at U.S. merchant locations.