Marketing Tactics

By TJ Person, [email protected]

Using a smartphone for everyday transactions is becoming commonplace, with an estimated 86 million Americans using their smartphone to shop every day. They use it to pay; they use it for specials; and they use it to redeem coupons.  

New York - Lord & Taylor is teaming up with Lifetime's popular "Project Runway" television show for the program’s eleventh season, making it the show’s exclusive retail sponsor.

As part of the sponsorship deal, the show will feature a custom-built “accessory wall” featuring an assortment of Lord & Taylor’s shoes, handbags and accessories, which contestants will use to complete their looks during each challenge.

DENVER — Things may not be working out for Tim Tebow as a Jets quarterback, but he’s got something to fall back on. His foundation has entered into a third-year, multifaceted agreement with national furniture retailer Furniture Row Companies.

Walmart U.S. president and CEO Bill Simon isn’t running for elected office, but he sure sounded like a politician earlier this week as he laid out a three-tiered plan the retail industry can implement to restore U.S. economic growth.

Target has debuted six brands that will be available exclusively online.
 

Boca Raton, Fla. – Office Depot has launched the See Jane Work spring collection, featuring stylish organization products and desk accessories, available exclusively at its physical stores and website.

Entrepreneur Holly Bohn-Weiss created the collection, which caters to female customers, because she felt the selection of desk accessories that resonated with her style and personality were limited.

San Francisco -- Williams-Sonoma reported that its revenue increased 4.8% to $1.01 billion for the nine-week period ended Dec.30.The company also backed its fourth-quarter and full-year forecast.

Williams-Sonoma will discuss its performance in more detail in March when it releases its fourth quarter results.

Company president and CEO Laura Alber said the chain's performance reflected the strength of its brands even amid a time of consumer uncertainty and intense promotional activity across the retail industry.

Ann Arbor, Mich. -- Luxury shoppers are more likely to use mobile channels when shopping but are slightly less satisfied with e-commerce overall, according to the Luxury E-Retail Satisfaction Index released by customer experience analytics firm ForeSee. Luxury brands have an aggregate score of 77 on the study's 100-point scale, falling just short of the average score of the top 100 online retailers overall (78).