Marketing Tactics

CITY OF INDUSTRY, Calif. — Intel, Samsung and Microsoft were among the six recipients recognized with a 2013 Eggie Award for Partners of the Year.

Presented by Newegg, a leading consumer electronics e-retailer, the Eggies are awarded to vendor partners and customers who have made outstanding contributions and supported Newegg’s growth efforts.

New York -- The 2012 holiday shopping season didn’t provide the sales and traffic lift anticipated by retailers, according to Experian FootFall. The company said the season got off to a blazing start as consumers responded to some of the earliest Black Friday sales and promotions, effectively extending the Black Friday shopping experience to a four-day event. Following this annual start to the season that accounted for billions of dollars in retail sales, the 2012 calendar shift began to impact consumer behavior.

ST. LOUIS — New brands Budweiser Black Crown and Beck’s Sapphire will make their national television debut with 30-second ad spots which will air during Super Bowl XLVII on Sunday, February 3 on CBS, Anheuser-Busch announced.

NEW YORK and ALISO VIEJO, Calif. — Leading global e-commerce marketplace Rakuten Inc. has rebranded Buy.com, which it acquired May 2010, to Rakuten.com Shopping.

Between now and January 30, merchants and consumers will still be able to go to Buy.com to access Rakuten’s U.S. subsidiary. Starting January 31, however, the site url will change to Rakuten.com. Anyone going to Buy.com will be redirected to the new url.

CHICAGO — "[The year] 2012 was definitely an important year for Walgreens," Greg Wasson, Walgreens president and CEO, told shareholders here, at the Navy Pier, Wednesday afternoon, at the chain's annual shareholder meeting. "We did make some tough choices to protect and solidify … our position for the long term," he said. "[But] our vision is crystal clear to become the first choice for health and daily living in America."

Atlanta -- Consumer spending reached a three-year low during the month of December, according to a report released Thursday by First Data Corp.

First Data’s SpendTrend tracks same-store consumer spending by credit, signature debit, PIN debit, EBT, closed-loop prepaid cards and checks at U.S. merchant locations.

Rockbridge Growth Equity has acquired Triad Retail Media, a 300 person digital retail media agency founded by former Procter & Gamble executive Greg Murtagh.

The acquisition is expected to be transparent to Triad’s retail clients such as Walmart, Sam’s Club, eBay, Toys "R" Us and CVS, but is expected to bring to Triad new capabilities as it benefits from Rockbridge’s ownership interest in other companies.

AURORA, Ill. – Peerless-AV, a leading supplier of brackets to mount flat-panel televisions and audio-visual accessories, has appointed Hal Truax as managing director of retail sales.

Truax, a 30-year veteran in the audiovisual industry, will be charged with expanding the company's on-the-shelf presence in the U.S., building on the success of retail placements in global markets.