Marketing Tactics

It’s going to be a long night for employees of the Rockfish digital solutions firm as they conduct a first of its kind event called a "Hackathon," designed to yield rapid innovation.

ST. PETERSBURG, Fla. — Multi-channel retailer HSNi will collaborate with Disney to create an exclusive collection of fashions, jewelry, beauty and home accessories based on Walt Disney Studios' film “Oz the Great and Powerful.”

To promote the collection and the film, HSN has developed a marketing campaign that includes a two-day live event viewable across all its platforms: TV, HSN.com and HSN mobile.

New York -- Brands and retailers have the most followed or “Liked” pages on social media, according to WSL/Strategic Retail. Nearly two-thirds (61%) of users who “Fan” social media pages, are choosing to follow brands and retailers -- beating out celebrities and TV shows which are followed by just over half of users.  

The finding was unveiled as part of the company’s Buzz to Buy 3.0 trend report, its third annual survey measuring how the power of Social Media and online information are impacting buying decisions.

HOUSTON — Walgreens and Televisa Consumer Products on Friday announced an initiative to engage Hispanic customers and gain additional insight into the Hispanic community through the introduction of TCP's health and wellness products.

PAWTUCKET, R.I. — Hasbro is bringing the Tetris video game brand into the world of face-to-face gaming.

The Tetris Company, the exclusive licensor of the Tetris brand, has given Hasbro the green light to manufacture and globally market multiple face-to-face games based on the popular video game brand.

San Francisco -- Williams-Sonoma reported that its revenue increased 4.8% to $1.01 billion for the nine-week period ended Dec.30.The company also backed its fourth-quarter and full-year forecast.

Williams-Sonoma will discuss its performance in more detail in March when it releases its fourth quarter results.

Company president and CEO Laura Alber said the chain's performance reflected the strength of its brands even amid a time of consumer uncertainty and intense promotional activity across the retail industry.

Ann Arbor, Mich. -- Luxury shoppers are more likely to use mobile channels when shopping but are slightly less satisfied with e-commerce overall, according to the Luxury E-Retail Satisfaction Index released by customer experience analytics firm ForeSee. Luxury brands have an aggregate score of 77 on the study's 100-point scale, falling just short of the average score of the top 100 online retailers overall (78).

CANTON, Mass. — Global fitness brand Reebok has entered into a multi-year partnership with Spartan Race that will see Reebok as the title sponsor of the global race series.

Reebok’s titular sponsorship begins with the first race of the season at Vail Lake Resort in Temecula, Calif., on January 26 and 27.