Marketing Tactics

Wayne, N.J. -- The Toys “R” Us Children’s Fund announced it has made a $1 million donation to the Hurricane Sandy New Jersey Relief Fund, created by New Jersey’s Governor Chris Christie and First Lady Mary Pat Christie to aid, comfort and rebuild the Garden State in the wake of the devastation that impacted so many children and families.
 

BOCA RATON, Fla. – Office Depot has launched the See Jane Work spring collection, featuring stylish organization products and desk accessories, available exclusively at its physical stores and website.

Entrepreneur Holly Bohn-Weiss created the collection, which caters to female customers, because she felt the selection of desk accessories that resonated with her style and personality were limited.

By Mike Romano, [email protected]

Denver -- The Zall Co. said Wednesday that Marco’s Pizza will open a new restaurant in Denver, marking the ninth Colorado location for the chain.

The latest unit will join Which Wich, Noodles & Co. and T-Mobile at a retail project located between Gaylord and York Street on E. Colfax.

NEW YORK — Duane Reade, which is owned by Walgreens, has increased Duane Reade brand hosiery sales by close to 20% thanks to a seven-week social media campaign launched in November to raise awareness of those products — produced by Doris Hosiery Mills.

FORT WORTH, Texas — Leading global workwear maker Dickies has announced plans to expand its occupational wear division’s product offerings as well as their geographical availability.

Beginning this month, Dickies will have head-to-toe uniform apparel for men, women and juniors in the food service, hospitality and healthcare industries. Dickies' occupational wear division, which   provides uniform apparel for customers in the United States, will now provide them for customers across Canada. 

New York -- A report released Wednesday by MasterCard revealed that Canadian retail sales, which grew just 1.6% in December, trailed the U.S., which also posted less than stellar results for the month.

Sales in the U.S. advanced 2.4% in December.

Canada’s results were particularly disappointing, considering the country’s December sales grew 4.3% in December 2011, according to MasterCard’s SpendingPulse report.

Stamford, Conn. -- Quick Response (QR) codes are gaining increasing acceptance among consumers in North America and Europe, particularly among younger consumers, according to a new research report commissioned by Pitney Bowes.

QR code usage as reported by more than 5,000 consumers surveyed stands at 15% on average and at 27% for consumers 18 to 34 years old, according to “QR Code Use” study.