Marketing Tactics

CHICAGO — Schawk, a provider of brand development and deployment services, enabling companies of all sizes to connect their brands with consumers, announced that it has appointed Jackie DeLise to the position of vice president of business development.  

MOORESVILLE, N.C. — The U.S. Environmental Protection Agency (EPA) has named Lowe’s winner of the Energy Star Partner of the Year – Sustained Excellence Award for the fourth consecutive year. The 2013 award recognizes Lowe’s long-standing leadership as a retailer of energy-efficient appliances and products. Lowe’s will receive the EPA’s most prestigious honor at a ceremony in Washington, D.C., on March 26.

DALLAS — Neiman Marcus is inviting customers to create Pinterest collections featuring images from its Art of Fashion campaign for the chance to win a $1,000 gift card. 

The contest runs March 6 to March 27. One winner will be chosen by a panel of Neiman Marcus judges.

WASHINGTON — A show devoted to snack food is expected to draw suppliers from 22 countries when it kicks off in May, the show's sponsoring organization said.

The 2013 Sweets & Snacks Expo, which will take place May 21-23 at Chicago's McCormick Place, is expected to be the most successful in the event's 16-year history, with a nearly sold-out show floor, according to the National Confectioners Association.

Dallas -- Alliance Data Systems Corp., a leading provider of loyalty and marketing solutions derived from transaction-rich data, announced its Retail Services business has signed a long-term agreement to continue providing the co-brand credit card program for multichannel retailer Gander Mountain.

NEW YORK — RevTrax, an enterprise promotion platform, has launched PromoVault, a promotions tool that enables marketers to securely execute e-commerce digital coupon campaigns across any channel or device. PromoVault addresses common challenges faced by retailers: the inability to generate and validate unique codes, and the subsequent rise of pirated offers.

Fort Worth, Texas -- Trademark Property announced that it has unveiled a new logo, corporate office and website as part of its 20-year anniversary.

On Feb. 4, the company moved into a new corporate office located in the River Plaza office building, part of Trademark’s WestBend mixed-use development in Fort Worth.  In addition, a new, more digital- friendly logo is being introduced along with new website to better reflect Trademark’s ever-changing and dynamic business.

SAN FRANCISCO — Gap is honoring the 70th birthday of Jimi Hendrix with the launch of two limited-edition t-shirt designs. The t-shirts feature art from the iconic musician's new album, People, Hell and Angels, which introduces previously unreleased studio recordings from 1969, the year Gap was founded in San Francisco.