Marketing Tactics

AUSTIN, Texas — Online coupons site RetailMeNot.com has launched a new online magazine, The Real Deal by RetailMeNot. As the editorial voice of RetailMeNot.com, the lifestyle daily delivers shopping, fashion, beauty, parenting, personal finance and seasonal advice to help consumers get more for their money, so they can get more for their lives.

BENTONVILLE, Ark. — Walmart has launched an online destination on Walmart.com that gives shoppers who want to buy unique and interesting products the opportunity to do so while supporting small women-owned businesses around the world. At launch, Empowering Women Together will offer shoppers more than 200 items from 19 businesses in nine countries.

Washington, D.C. -- A report released Tuesday by the National Retail Federation said that spending for St. Patrick’s Day is expected to grow to $4.7 billion, as celebrants invest an average of $35.27 on green attire, St. Patrick’s Day décor and holiday food and drink.

According to NRF’s St. Patrick’s Day Spending Survey conducted by BIGinsight, 84.2% of consumers will celebrate by wearing green. An additional 23.3% will decorate their home or office, and 34.6% will make a special dinner.

NEW YORK and MINNEAPOLIS — Target has teamed up with Fast Company to launch Co.Labs & Target Retail Accelerator, a contest for developers to create a new mobile experience for Target and claim a $75,000 grand prize. Fast Company will chronicle the developers' efforts on its new technology vertical Co.Labs.

Boulder, Col. -- Nordstrom is the nation’s favorite fashion retail chain, according to an annual consumer study conducted by customer intelligence solutions provider Market Force Information. The upscale department store edged out Kohl’s, which had ranked first in the three previous studies. This year, Kohl’s moved to the No. 2 spot overall, followed by Macy’s, Dillard’s and J.C. Penney.
 

BOCA RATON, Fla. — Office Depot is partnering with Real Change Productions to recognize teachers for their positive influence on today’s youth, as well as raise awareness for a donation program benefiting classrooms throughout the country.

Dallas -- The current trial involving Martha Stewart, J.C. Penney Co. and Macy's could seriously damage the value of the Martha Stewart brand, according to litigation media relations and crisis management expert David Margulies, president of Marguilies Communications Group.

"Even if the court rules in her favor the perception will be that Stewart stabbed a longtime loyal business partner in the back,” he said. “The public looks at legal issues from a point of fairness rather than from the specific legal issues involved.”

NEW YORK — The board of directors of the International Licensing Industry Merchandisers’ Association (LIMA) has selected Bernard Leifer, president and CEO of The SG Companies, for induction into the LIMA Licensing Industry Hall of Fame.  

The induction will take place at the annual LIMA Awards Ceremony on June 18, 2013 during the industry’s main event, Licensing Expo 2013, in Las Vegas.