Marketing Tactics

LARGO, Fla. — Coupon distributor Valpak took to Facebook last month to ask consumers to show what they love for the chance to win cash in the first ever Facebook promotion featured on the front of the Valpak envelope.

Since the "Show Us What You Love" Sweepstakes started last month, Valpak has had an overwhelming response. Photographs of adorable babies, furry puppies and sunny beaches filled with families – have been sent in through the Valpak Facebook contest.

New York -- A new report by Experian Marketing Services finds that several key retail trends will impact how marketers shape their messages in 2013.

According to the 2013 Digital Marketer Report, consumers today are multi-device and multichannel shoppers, forcing digital marketers to adapt and evolve their message to reach consumers across channels and all along the path to purchase.  

ROCHESTER, New York — Crosman Corp., an international designer, manufacturer, and marketer of a wide range of products for the shooting sports, has announced the appointment of Jennifer Lambert as VP marketing. In her new position, Lambert will oversee the company’s strategic marketing efforts, with an emphasis on accelerating new product development.

Minneapolis -- Target Corp. reported Wednesday a profit of $961 million for the fourth quarter, down from $981 million in the year-ago period. The profit slip reflected expenses related to its Canadian market entry along with a spending slowdown during the holiday sales period. It was Target's weakest holiday season performance since 2008. But its adjusted results beat analysts' estimates and it forecast first-quarter earnings above Wall Street's view.

Whiting, Ind. -- Research released Wednesday by CouponCabin.com showed that more than half of U.S. adults’ online shopping habits won’t be impacted by rising shipping costs.

According to the survey, conducted by Harris Interactive for CouponCabin.com, 51% of those polled said they are neither more or less likely to shop online, even with potentially increasing shipping costs. An additional 7% said they are more likely to shop online.

Fouth quarter same store sales fell by a jaw-dropping 31.7% at J.C. Penney, but CEO Ron Johnson insisted the company continues to make great strides with its one year old transformation strategy.

The company report an adjusted net loss for the quarter of $427 million, or $1.95 a share and a full year adjusted net loss of $766 million or $3.49 a share.

Waban, Mass. -- Survey results released Wednesday by Temkin Group revealed that Publix and Trader Joe’s ranked the highest among 246 companies in terms of customer experience.

The 2013 Temkin Experience Ratings, which polled 10,000 U.S. consumers, were dominated by grocery chains and food purveyors. After Public and Trader Joe’s was Aldi, and rounding out the top 12 were Chick-fil-A, Amazon.com, Sam's Club, H.E.B., Dunkin' Donuts, Save-a-Lot, Sonic Drive-In, Little Caeser's and Ace Hardware.

NEW YORK — L'Oréal Paris is relaunching LorealParisUSA.com, which will include a first-to-market content production and syndication partnership with AOL, the company said Tuesday.

The company described the site as the first major one to be designed for all devices, making it easy to navigate for users on desktop computers, tablets and mobile phones.