Marketing Tactics

Fort Worth, Texas -- Trademark Property announced that it has unveiled a new logo, corporate office and website as part of its 20-year anniversary.

On Feb. 4, the company moved into a new corporate office located in the River Plaza office building, part of Trademark’s WestBend mixed-use development in Fort Worth.  In addition, a new, more digital- friendly logo is being introduced along with new website to better reflect Trademark’s ever-changing and dynamic business.

BENTONVILLE, Ark. — The Walmart Foundation is celebrating National Nutrition Month and National School Breakfast Week by giving $6.7 million in grants to five national nonprofit organizations that are providing children with school breakfast and helping families develop better eating habits. The grants are part of Walmart and the Walmart Foundation's $2 billion cash and in-kind commitment through 2015 to help fight hunger in America and Walmart's 2011 initiative to provide customers with healthier and more affordable food choices.

MCLEAN, Va. — Capital One has teamed up with ShopSavvy to deliver personalized deals from the Capital One deals program to ShopSavvy app users while they shop and search for deals.  By incorporating Capital One’s deals into ShopSavvy’s leading mobile shopping community, customers can receive targeted merchant offers when they matter most – while they shop.

New York -- A Friday report by Reuters revealed that J.C. Penney CEO Ron Johnson was well aware that the retailer’s deal with Martha Stewart would step on Macy’s toes, but testified in court that the company decided to move forward anyway.

Attorneys for Macy’s in New York state court on Friday presented Johnson with an email he sent to a Penney board member saying that Stewart would have to break her agreement with Macy’s if Johnson was going to “pull off” a deal with her.

ATLANTA — First Data, a provider of electronic commerce and payment processing, announced that it  is working with Foursquare to extend its already-successful Foursquare Specials for Credit Cards program to now accept Visa and MasterCard, and most debit cards. Foursquare has integrated the First DataSM OfferWiseSM solution that seamlessly allows users to sync their card, and then swipe at a participating merchant location to redeem offers and receive automatic savings.

Fourth quarter same store sales inched up 0.9% at Best Buy and profits were better than expected as the company fared better during the holiday season than many thought.

Fourth quarter revenue increased slightly to $16.7 billion for the 13 week period ended February 2, and the company reported adjusted earnings per share of $1.64 compared to $2.18 the prior year. The company also said adjusted free cash flow totaled $965 million thanks to aggressive inventory reductions.

Amazon lead the pack in the retail field on Fortune’s “Most Admired Companies” list. The e-commerce juggernaut was third ranked overall (behind Apple and Google) for, among other reasons, its efficient customer service and leadership under CEO Jeff Bezos.

Nordstrom captured the number 16 spot for generating buzz for its first full-line retail store in Manhattan, well before its planned open date in 2018 and for its successful clearance brand, Nordstrom Rack.

A Walmart Neighborhood Market store in Springfield, Mo., was ground zero Thursday as the retailer showcased efforts to make food healthier and more affordable to First Lady Michelle Obama.

Three years ago, the First Lady created the Let’s Move healthy food initiative and the following year Walmart unveiled five broad commitments that aligned with her vision for ending childhood obesity within a generation.