Marketing Tactics

MINNEAPOLIS — Target will feature electronics picked by the editors of Wired magazine, under a deal between the two.

Target said the custom-curated assortment of products would include four products available for the first time at Target, including personal fitness, photography and digital music streaming.

New York -- SL Green Realty Corp. and The Moinian Group announced they have appointed Winick Realty Group to exclusively market the former Daffy’s location at 3 Columbus Circle, in Manhattan.
 
The multi-level retail site is situated in the center of the 57th Street corridor, in close proximity to the new Nordstrom location that is set to open in 2018.     

GLENVIEW, Ill. — Crystal Light, a leading beverage mix brand, is launching an e-commerce platform, Shop.CrystalLight.com. 

"For years we have heard from some of our most loyal fans that they want easier access to the flavors they love, especially Crystal Light Pure," said Adam Butler, senior brand manager for Crystal Light. "This new e-commerce platform enables us to make a wide variety of unique flavors and varieties readily available to fans anywhere in the country."

New York -- Cache said Monday that it has appointed Arnold Cohen as executive VP/chief marketing officer for the women’s apparel chain.

Cohen’s background includes eight years with American Eagle Outfitters, where he was involved in creating the first mobile concept, the early iteration of Martin and Osa, and the back-on-campus initiative that rolled out to 50 colleges.

PORTLAND, Ore. — ShopIgniter, a company that enables digital marketers to connect brands with social and mobile consumers, is bolstering its executive team, on the heels of updating its platform.

MISSISSAUGA, Ontario – Walmart Canada is looking to resolve Canada’s raccoon problem by carrying Great Value Mint-X raccoon repellent garbage bags. 

A match made in heaven. That’s what some are calling the David Bowie dedicated pop-up in Selfridges’ renowned London flagship. Called David Bowie Is All Yours, the pop-up was created in collaboration with London’s Victoria & Albert Museum’s record-breaking retrospective of the legendary performer.  
 

LOS ANGELES — Yowza, a leading mobile coupon app for iPhone and Android, has announced that more than 70,000 locations nationwide now accept Yowza coupons.