Marketing Tactics

CINCINNATI — Crest and Oral-B Pro-Health have partnered with Texas A&M offensive tackle Luke Joeckel to promote good oral health and help others ‘Go Pro’ in their careers, with a donation to the international nonprofit organization Dress for Success.

New York -- The U.S. Senate on Thursday voted to move forward with the Marketplace Fairness Act, legislation that would allow states to force retailers to collect online sales taxes, if the states choose to do so.  

Residents of tony Hilton Head Island, S.C., are getting the one thing they don’t currently have: a Kroger Marketplace, situated in the sprawling 42-acre mixed-use project under development by Kroger Real Estate and Blanchard & Calhoun Commercial.

Cleveland -- Max-Wellness will debut its new format, Mini-Max, in Moorings Park, a premier upscale retirement community in Naples, Fla. The store will be located in a new facility in the community, The Center for Healthy Living, which features medical and exercise facilities, a spa and beauty center, plus a 75-seat movie theatre.

CHICAGO — Icing, the jewelry and accessories brand founded by Claire's in 1996, is about to get a branding makeover.

The new branding program includes an updated store design, new brand visual identity, modernized logo and the brand's first ever e-commerce enabled website. The brand seeks to establish itself as a destination for fashionable jewelry, accessories and expert style advice for young women ages 18 and older.

GOODLETTSVILLE, Tenn. — Dollar General will benefit a nonprofit outreach program focused on blood clots, the discount store chain said.

Dollar General announced it would match the $2,000 donation that NASCAR Nationwide Series driver Brian Vickers made to Clot Connect. Vickers was diagnosed in early 2010 with blood clots that forced him to miss the remainder of the season and worked with University of North Carolina at Chapel Hill physicians and Clot Connect to make informed decisions on his healthcare.

Sidney, Neb. -- Cabela’s first quarter profit rose 72.9%, topping expectations, on strong sales of firearms and ammunition. Net income rose to $49.8 million, up from $28.8 million in the year-ago quarter.
 
Revenue increased 28.7% to $802.5 million from $623.5 million last year. Analysts expected revenue of $770.5 million.
   

AVON, Ohio — Duck brand Duck Tape is joining forces with Marvel superheroes the Avengers. The Avengers Duck Tape features Captain America, Thor, Hulk and Iron Man.