Marketing Tactics

PLANO, Texas — J.C. Penney is introducing the Bijoux Bar, a line of fine jewelry that features collections from Kenneth Jay Lane, Kara Ross, Lana Bramlette, Dominique Cohen, Doris Panos, Rodrigo Otazu and Diego Massimo. 

HERSHEY, Pa. — The Hershey reported a net sales increase of nearly 6%, driven by core brand volume. Consolidated net sales were $1.8 billion for the first quarter ended March 31, compared with $1.7 billion for the same period last year. 

Reported net income for the first quarter of 2013 was $242 million compared with $199 million for the same period last year.

Whiting, Ind. -- Survey results released Wednesday by CouponCabin.com found that one in five smartphone owners have visited a store after receiving notification that specials, coupons or deals were available nearby.

The survey – conducted by Harris Interactive – also found that 70% of smartphone owners would be at least somewhat influenced to make an unplanned purchase at a store after receiving this type of alert.

MINNEAPOLIS — Target Corp. will renovate libraries at more than two dozen schools in need across the country this year under a program that will also include book donations and technology upgrades, as well as the option to have a Target-supported food pantry built, the mass merchandise retailer said Wednesday.

BENTONVILLE, Ark., and BURBANK, Calif. — Walmart has partnered with Warner Bros. to give its customers exclusive access to see "Man of Steel" in theaters nationwide before the film's official release. 

SHELTON, Conn. — Hawaiian Tropic has retired its Miss Hawaiian Tropic Bikini Contests and is looking for a woman who will serve as the "new face" of the brand, which is owned by Energizer Personal Care, a division of Energizer Holdings.

The brand, which has introduced new formulas and packaging, is launching the contest through Facebook, and the winner will become its new spokeswoman. The contest takes place from May 6 through May 31.

Craftsman and Harley-Davidson have teamed up to produce co-branded, special-edition tool storage products available now in Sears stores and online.

As part of the partnership, Craftsman — the tool brand owned by Sears Holdings — has been named the official hand and power tool sponsor of the Harley-Davidson 110th Anniversary Celebration. 

NEW YORK, N.Y. — As the six month anniversary of Hurricane Sandy approaches, online grocery service Peapod is teaming up with Family-to-Family, Inc. to launch a 90-day campaign to restock the kitchen cupboards of families still struggling from the effects of the storm.