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PBteen to make SoCal debut
San Francisco -- Parent company Williams-Sonoma said that its PBteen banner will open its first store in southern California, at The Oaks Mall in Thousand Oaks on Saturday, June 1.
The store will be anchored around a PBteen Design Lab, where teens and their parents can engage with the brand and its products by digitally creating a personalized room on a computer monitor. Using drag and drop technology, teens can experiment with different room configurations and color combinations and see it come to life on a television screen overhead.
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Sport Chalet to discuss online growth at IRCE
PETALUMA, Calif. — Sport Chalet, a full-service specialty sporting goods retailer, will join MarketLive, a provider of e-commerce technology for high-growth merchants, to present a joint case study at the Internet Retailer Conference & Exhibition.
The case study will highlight how Sport Chalet has achieved strong online sales growth by leveraging MarketLive's content management features to create a unique and compelling brand experience for its customers.