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Marketing Tactics

  • Home Depot to hold more than 700 in-store hurricane workshops

    Atlanta -- The Home Depot announced a single-day effort to prepare residents in storm-prone regions for the upcoming hurricane season. On July 27, Home Depot said it will host Hurricane Preparedness Workshops at more than 700 of its stores from the Gulf Coast to New England.

    The expansion of the workshops is one of several preemptive measures the company is taking in preparation for 2013 hurricane activity, which is once again predicted to be above average.

  • Fayetteville is next stop for Walmart, Operation Homefront

    Fayetteville, N.C., is the next stop for Walmart’s Saluting Heroes Together campaign, which together with Operation Homefront, aims to honor the men and women who have served or are currently serving in the military, as well as their families. 

  • Survey: 11% of adults consider themselves shopaholics

    Whiting, Ind. -- Survey results released Thursday by CouponCabin.com found that more than one-in-10 Americans say their shopping habits have put them in debt, with 20% saying the most amount of shopping debt they've been in exceeds $5,000.

    The survey, conducted by Harris Interactive, also revealed that 41% of U.S. adults have created shopping debt of more than $1,000. Eleven percent consider themselves to be shopaholics.

  • Golfsmith tees up in Myrtle Beach

    MYRTLE BEACH, S.C. — Golfsmith International is teeing up for the opening of its first Xtreme golf store in Myrtle Beach, S.C. The 35,000-sq.-ft. space has been designed to encourage customers to try out products in an interactive hi-tech environment before they buy.

  • Crossroads to lease, manage Veterans Square

    Lyndhurst, N.J. -- Crossroads Cos. has been named leasing agent and property manager for Veterans Square Shopping Center, located on New York Avenue in Lyndhurst, N.J.

    The 144,400-sq.-ft. neighborhood shopping center’s tenant roster includes a free-standing ShopRite, Home Goods and a mix of national, regional and neighborhood businesses.

  • Red Bull B.A.S.E. jumper soars to new heights

    LOS ANGELES, Calif. — Nearly 60 years to the day after Edmund Hillary and Tensing Norgay climbed Mount Everest, 48-year-old Russian Valery Rozov has jumped off its north face at 23,667 ft. to set a world record for the highest B.A.S.E. jump.

  • Nickelodeon nabs corner of New York real estate in Toys'R'Us

    NEW YORK — Nickelodeon has launched a store within a store in Toys"R"Us Times Square. The Nick Shop is 1,000 sq. ft. and offers exclusive New York-branded products, such as kids and adult apparel, accessories, plush toys and home goods featuring Nickelodeon characters.

    Merchandise showcasing Dora the Explorer, Bubble Guppies, Team Umizoomi, Winx Club, SpongeBob SquarePants and Teenage Mutant Ninja Turtles is priced from $5.99 to $49.99. The shop also has an assortment of Nickelodeon-branded toys, books and DVDs.

  • ‘Social Retail’ to the Rescue

    By Crosby Renwick, [email protected]

    The pundits say retail, as we’ve known it since the ancient Egyptians, is coming to an end. Ouch. That’s big. You have to admit the logic is not bad: When retail is literally everywhere, when we can buy virtually anything off our phones and have it delivered, why go to a store?

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