Marketing Tactics

The Kids In Need Foundation will hold its 15th annual Kids In Need Foundation Education Celebration Gala Wednesday, Sept. 25, at the Depot, in Minneapolis, Minn. 

A cocktail reception, sponsored by Target, will kick things off at 6:30 p.m., followed by the Gala Dinner, sponsored by 3M, at 7:30 p.m. 

GLEN ARM, Md. — Plus-size retailer Ulla Popken is looking to engage existing customers while enticing new ones to check out its e-commerce site via an online campaign that celebrates women of all sizes.

The series of just-released videos encourages potential shoppers to dress in a manner that reflects their personalities.

SAN FRANCISCO — Pottery Barn Kids, part of Williams-Sonoma’s brands portfolio, has launched its Summer Reading Challenge in partnership with PBS Kids. 

The challenge, which runs through August 26, is designed to promote a love of learning and literacy in kids and their families throughout the summer months. It also draws foot traffic into its brick and mortar stores, and is an exercise in brand awareness, as young children will recognize the brand and associate it with the reading challenge, making them potential future customers. 

New York -- Elixir Juice Bar has leased two more stores in Manhattan, according to Winick Realty Group, which represented the brand in both of its recent New York leases.

Elixir will occupy 70 Greenwich Avenue, located between Seventh Avenue South and Sixth Avenue in the heart of the West Village. Elixir has also leased a location in the Upper East Side. The 500-sq.-ft. store is located at 1371 Third Avenue, between 78th and 79th Streets.

ATLANTA — The Home Depot announced a single-day effort to prepare residents in storm-prone regions for the upcoming hurricane season. On July 27, Home Depot said it will host Hurricane Preparedness Workshops at more than 700 of its stores from the Gulf Coast to New England.

The expansion of the workshops is one of several preemptive measures the company is taking in preparation for 2013 hurricane activity, which is once again predicted to be above average.

San Francisco -- Parent company Williams-Sonoma said that its PBteen banner will open its first store in southern California, at The Oaks Mall in Thousand Oaks on Saturday, June 1.
 
The store will be anchored around a PBteen Design Lab, where teens and their parents can engage with the brand and its products by digitally creating a personalized room on a computer monitor. Using drag and drop technology, teens can experiment with different room configurations and color combinations and see it come to life on a television screen overhead.

PETALUMA, Calif. — Sport Chalet, a full-service specialty sporting goods retailer, will join MarketLive, a provider of e-commerce technology for high-growth merchants, to present a joint case study at the Internet Retailer Conference & Exhibition.

The case study will highlight how Sport Chalet has achieved strong online sales growth by leveraging MarketLive's content management features to create a unique and compelling brand experience for its customers.

Atlanta -- The Home Depot announced a single-day effort to prepare residents in storm-prone regions for the upcoming hurricane season. On July 27, Home Depot said it will host Hurricane Preparedness Workshops at more than 700 of its stores from the Gulf Coast to New England.

The expansion of the workshops is one of several preemptive measures the company is taking in preparation for 2013 hurricane activity, which is once again predicted to be above average.