Marketing Tactics

Del Mar, Calif. — Van De Vort opened a new women’s fashion boutique in the Flower Hill Promenade in Del Mar, Calif., near San Diego, with a grand opening celebration last Saturday.

Increased advertising to support brand differentiation ate into second quarter profits at snack maker Snyder’s-Lance, but the company expects the investment to pay off during the second half of the year.

Snyder's-Lance, Inc. said sales increased 9.9% to $439 million from $399 million and profits, excluding non-recurring items, increased 12.6% to $16.9 million, or 24 cents a share, compared to $15 million, or 22 cents a share. Earnings per share were four cents below analysts’ consensus estimate.

Philadelphia — Distrito, a Garces Group restaurant, has leased a 7,500-sq.-ft. space at the Moorestown Mall in Moorestown, N.J., according to the mall’s owner Pennsylvania Real Estate Investment Trust.

James Beard Award-winning chef and one of only a few chefs in the country designated an Iron Chef, Jose Garces owns and operates more than a dozen restaurants in five states.

Roundarch Isobar, the U.S. arm of the global digital marketing agency Isobar, has appointed Steven Moy as the company’s chief commerce officer. He joins from SapientNitro, where he was VP of business and office lead at that company’s Boston office.  

Roundarch Isobar will leverage Moy’s experience in retail to further develop the company’s digital commerce practice. He will report directly to Jeff Maling and Geoff Cubitt, co-CEOs of Roundarch Isobar.

Buoyed by strong sales and growing profitability, leading footwear retailer DSW Inc., preannounced second quarter sales and plans for a 2-for-1 stock split in advance of the release of second quarter results on August 27.

DSW’s sales for the second quarter ended August 3, increased 9% to $558 million from $512 million and same store sales increased 4.3% on top of a prior year gain of 4.2%. Those results prompted the operator of 377 stores to increase its full year profit forecast to a range of $3.60 to $3.80 per share from the previous range of $3.40 to $3.60 per share.

San Diego – Jack in the Box is launching a new summer promotional campaign utilizing the mobile video platform Vine. Developed by digital agency Struck, the campaign consists of 101 videos showing Jack in the Box customers how to "Go Big," a promotional theme the retailer is using in its menu.

Toronto -- Staples Canada has rolled out back-to-school shopping centers in both its stores and online, using both offline and online venues to promote BTS trends, technology and supplies to Canadian school children and their parents.

Winston-Salem, N.C. — A new Krispy Kreme Doughnut Factory will open in Roswell, Ga., in early September, marking the start of an expansion effort across the metro area. The new shop will replace the existing Roswell shop and introduce the company’s updated design to the area.

Construction plans are currently underway for approved sites in Doraville, Smyrna and Stockbridge. Krispy Kreme is also working to secure sites in Decatur and Duluth.