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Marketing Tactics

  • Coupon publisher has new CFO

    NEW YORK — News America Marketing, a coupon publisher in the U.S. and Canada which produces more than 165 billion coupons annually, has promoted Chris Blanco to EVP, CFO. He will report directly to CEO Paul V. Carlucci.

  • Michaels honors vendors and suppliers

    IRVING, Texas — The relationship between retailers and their suppliers are of paramount importance, and Michaels Stores marks that relationship every year at its annual partner conference, where the company recognizes its top partners at its Vendor and Supply Chain Partner of the Year Awards.

    Michaels recognized the contributions of 12 vendor and supply chain partners to the retailer during the past year.

  • Red Robin plans grand opening in Nyack, N.Y.

    Greenwood Village, Colo. — Red Robin Gourmet Burgers will open a new restaurant at Palisades Center Mall in Nyack, N.Y., on Aug. 19.

    To help celebrate the grand opening, Red Robin will donate all receipts from the first week of sales of its signature Freckled Lemonade to Alex’s Lemonade Stand Foundation, a non-profit organization that supports research into cures for children’s cancer.

     

  • No surprises for Maidenform Brands’ Q2 results

    ISELIN, N.J. — Maidenform Brands’ reported total net sales of $145.4 million for the second quarter ended June 29, a 7.7% decrease from $157.5 million for the same quarter last year, were in line with the company’s expectations. 

  • Cabela’s uses mobile payments in loyalty promotion

    McLean, Va. – Cabela’s used mobile payment processing software from Sage Payment Solutions at seven recent Family Outdoor Days events for holders of its Cabela’s Club Visa card. Sage Mobile Payments was successfully deployed at the Dilliner, Pa., Berlin, Wis., Puyallup, Wash., and Billings, Mont. Family Outdoor Days on June 1, June 20, July 13 and July 27, respectively. The three remaining Family Outdoor Days events will occur in Prior Lake, Minn., on Aug. 10, Cedar Fort, Utah, on Aug. 24, and Kearney, Neb., on Sept. 28.

  • Dunkin' Donuts to add eight units in Rochester, N.Y.

    Canton, Mass. -- Dunkin' Donuts said it will open eight new restaurants in Rochester, N.Y., via a multi-unit store development agreement executed with existing franchisee Luis Ribeiro.

    Ribeiro currently owns 25 of the 61 Dunkin' Donuts in the Greater Rochester area.  

    "We expect 10 to 20 new Dunkin' Donuts restaurants to open in Rochester over the next few years," said Grant Benson, VP franchising and business development, Dunkin' Brands.

  • Heidi Klum dons Jordache jeans for latest ad campaign

    NEW YORK — Jordache has chosen supermodel, designer, entrepreneur and host of television’s Project Runway and America's Got Talent, Heidi Klum, as the face of its latest ad campaign.  

    Shot by photographer, director and longtime Klum collaborator, Rankin in Los Angeles, the commercial casts Klum as a pied piper who leads a suburban cast and a not so suburban cast to the beat of Bee Gees Stayin' Alive.  

  • Macy’s does LIDS licensing deal

    Locker Room by LIDS is the name of a new licensed team merchandise department that will appear in 200 Macy’s stores and Macys.com beginning this fall which could help the nation’s largest department store operator become more relevant to sports fans.

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