Marketing Tactics

Seattle -- Starbucks Coffee Company is making its Evolution Fresh juice and Evolution Harvest premium brands available at Whole Foods Market stores across the United  States. This expansion advances Evolution Fresh growth plans to be in approximately 8,000 Starbucks and grocery locations by the end of the year.

Tools for engaging with holiday shoppers on the most popular social platforms

Social media platforms offer retailers a chance for direct engagement with consumers as well as access to highly personalized data, all in real or near-real time. During the holiday season, with its intensified levels of competition and customer distraction, having the type of direct promotional connection with customers that social media can offer is more crucial than ever.

Turns out, malls and grocers were made for each other.

A few years ago, Philadelphia-based Pennsylvania Real Estate Investment Trust (PREIT) renovated Plymouth Meeting Mall in Philadelphia’s northwestern suburbs.

The renovation replaced an old Ikea on the site with a lifestyle component called Plymouth Meeting Mall’s Plaza Shops, which leads customers to the mall entrance.

PREIT brought in a 65,000-sq.-ft. Whole Foods Market as the anchor. 

The Woodlands, Texas – Conn’s Inc. opens two new HomePlus stores on Tuesday in Tempe, Ariz., and Houston. The new Conn’s HomePlus store format showcases furniture and mattresses in addition to consumer electronics and home appliances.

The stores are located at 5000 Arizona Mills Circle, Tempe, and 9567 South Main Street, Houston. The Arizona Mills Mall location is Conn’s third new store in the Phoenix metropolitan market and fourth location in Arizona.

LAS VEGAS — Online retailer 6pm.com has promoted Jay Alexander to the newly created position of senior style adviser. This role was created to reinforce the brand's growth through on-trend, in-season merchandise and respond to customers' requests for access to a style expert. 

In his new role, Alexander will leverage his designer relationships and knowledge of the latest runway and market trends to help customers score the best styles for their entire family — therein giving online consumers the in-store treatment.

Vero Beach, Fla. -- Boston Barricade Company was chosen as the exclusive barricade and graphics provider for the grand opening of the Fashion Outlets of Chicago., Rosemont, Ill. The first fully enclosed mall to open in the Chicago-area in over 20 years, the 530,000-sq.-ft. center is developed, owned and operated by AWE Talisman and managed by Macerich, a national mall developer.

Delivering a superior mobile experience is a top holiday priority

Retailers can expect mobile devices to impact sales and play a greater role in buying decisions this holiday than last. Mobile as a percentage of site traffic on Black Friday shot up to 24% in 2012 from 14.3% the previous year. Sales over smartphones and devices on Black Friday rose to 16% in 2012, up from 9.8% in 2011.

Whether it's a remodel or new construction, paint is one of a retailer's most essential and cost-effective design tools. Chain Store Age spoke with Jim Gorman, of Benjamin Moore & Co., about how paint is being affected by technology and environmental concerns. The company, founded in 1883, manufactures its own resins and colorants, and has more than 3,400 colors in its collection.

What is the most common mistake retailers make when it comes to painting?