Food Lion kicks off fall football campaign

SALISBURY, N.C. — Food Lion will kick off its Children's Miracle Network Hospitals Fall Football Campaign this week. The campaign will run through Sept. 17 to support local children and their families receiving medical care from 26 children's hospitals.



During the two-week campaign, customers who donate $1 at the register will receive a paper football to acknowledge their support. Customers can also purchase specially marked Kellogg's and Procter & Gamble products to support the nonprofit organization. For purchases of specially marked products during the campaign, Kellogg's and P&G will each make a donation of up to $50,000 to Children's Miracle Network Hospitals.



"This year, we have already raised $2.4 million toward our $4 million goal for Children's Miracle Network Hospitals," said Sherrii Webb, Food Lion's community relations manager. "We invite our customers to help us during the next two weeks to collect an additional $1.6 million to provide critical care to thousands in need through this important organization."



This year marks the 22nd Annual Children's Miracle Network Hospitals campaign at Food Lion stores. Food Lion has supported CMN Hospitals since 1991 and has raised more than $45 million. Donations to Children's Miracle Network Hospitals create miracles by funding critical research and supplementing medical care to help millions of kids overcome diseases and injuries of every kind.



Food Lion, based in Salisbury, N.C., is a company of Delhaize America, the U.S. division of Brussels-based Delhaize Group and operates more than 1,100 supermarkets. The company has approximately 57,000 employees and locations in 10 Southeastern and Mid-Atlantic states.